EU unveils wide-ranging digital strategy with global implications for Apple & other big te...

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A newly-published digital strategy marks the start of the European Union's plans to debate and implement regulations that will have lasting effects on users in the EU and big technology companies like Apple, Google, Facebook, and Amazon.

The European Union has unveiled a new digital strategy for its member states, but which will also have global implications
The European Union has unveiled a new digital strategy for its member states, but which will also have global implications


Following lobbying efforts by Apple, Google, and Facebook, the European Union has formally announced the start of its new digital strategy.

Called "Shaping Europe's Digital Future," it is a publication and a basis for debate that will see the EU adopt multiple new regulations regarding areas from artificial intelligence to how long smartphones last.

"[This] is the White Book for Artificial Intelligence," said EU president Ursula von der Leyen, about the document, "and the data strategy. In Europe, we are caring very much for individual rights and our values. The digital strategy we put forward today is connecting all these dots and putting it into a concept. We want the digital transformation to power our economy and we want to find European solutions in the digital age.






While the EU and the European Commission can only directly affect its member countries, and then only if those countries choose to accept it, the strategy has global implications. Previous EU work including the General Data Protection Regulations (GDPR) has seen other nations adopt similar principles.

The principles in the new strategy are wide-ranging, but also necessarily avoid detail. The strategy will be discussed throughout at least the rest of 2020, by the member nations of the EU.

Executive vice president of the European Commission, Margrethe Vestager, who is currently investigating Spotify's complaints against Apple, has been tweeting about the core parts of the new strategy.

Artificial intelligence is not good or bad in itself: It all depends on why and how it is used. Let's enable the best possible use and control the risks that AI may pose to our values - no harm, no discrimination! #EUshapingDigital

-- Margrethe Vestager (@vestager)


The EU's digital strategy will be developed in three areas. "Technology that works for people," concentrates on AI, privacy and security. "A fair and competitive digital economy," will set out rules for all companies, including global ones such as Apple, on how they will compete in Europe.

A final part of the strategy wants to create regulations that will help produce "an open, democratic and sustainable society." This will in part result in Europe "becoming climate-neutral by 2050."

Previously, Apple's Tim Cook has singled out Europe's GDPR as an example of what the US and all nations should be doing.

"We should celebrate the transformative work of the European institutions tasked with the successful implementation of the GDPR," said Cook in a speech about security in 2018. "It is time for the rest of the world, including my home country, to follow your lead."
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Comments

  • Reply 1 of 28
    When you can't create EVEN ONE Apple, one Google, one Microsoft, one Amazon, etc., what do you do? You "...debate and implement regulations that will have lasting effects on ... technology."

    Such a pathetic bunch. 
    mwhiteelijahgapple ][entropysjbdragonben20watto_cobra
  • Reply 2 of 28
    seanjseanj Posts: 255member
    Typical EU; regulations, regulations, regulations...
    Thank goodness the U.K. escaped!
    edited February 2020 elijahgaderutterapple ][entropysben20jbdragonwatto_cobra
  • Reply 3 of 28
    YvLyYvLy Posts: 89member
    First of all, Anantksundaram ... Germany has SAP, no small fry. And secondly, I believe this is a good thing for Apple as it will be all about the things Apple values anyway ...
    lolliversphericCarnageaegeanwatto_cobra
  • Reply 4 of 28
    YvLyYvLy Posts: 89member
    oh ya, I forgot ... and thirdly ... maybe listen a few minutes to the youtube video before commenting ....
    lolliverCarnage
  • Reply 5 of 28
    avon b7avon b7 Posts: 5,901member
    YvLy said:
    First of all, Anantksundaram ... Germany has SAP, no small fry. And secondly, I believe this is a good thing for Apple as it will be all about the things Apple values anyway ...
    And without ASML (Holland), TSMC would not have the capacity to pump out its processors. Luckily, the EU is not the Wild West.
    sphericCarnage
  • Reply 6 of 28
    mjtomlinmjtomlin Posts: 2,446member
    In Europe, we are caring very much for individual rights and our values. The digital strategy we put forward today is connecting all these dots and putting it into a concept. We want the digital transformation to power our economy and we want to find European solutions in the digital age.

    And that's the crux of it. It seems the EU cannot compete on a global (or even European) scale, so they're resorting to regulating what everyone else can and cannot do. Once international companies are forced to scale back technologies to match "European solutions", they're hoping EU consumers will choose EU brands over international brands to "power their economies".

    Basically Europeans will eventually only have access to crippled tech while the rest of the world advances into the future.

    And the posters who brought up those Europeans companies, SAP, ASML... These are not consumer facing companies, which is what these regulations are clearly singling out.
    edited February 2020 elijahgapple ][
  • Reply 7 of 28
    avon b7avon b7 Posts: 5,901member
    YvLy said:
    First of all, Anantksundaram ... Germany has SAP, no small fry. And secondly, I believe this is a good thing for Apple as it will be all about the things Apple values anyway ...
    And without ASML (Holland), TSMC would not have the capacity to pump out its processors. Luckily, the EU is not the Wild West.
  • Reply 8 of 28
    maestro64maestro64 Posts: 5,005member
    When you can't create EVEN ONE Apple, one Google, one Microsoft, one Amazon, etc., what do you do? You "...debate and implement regulations that will have lasting effects on ... technology."

    Such a pathetic bunch. 
    Another perfect example of "You think you have problem now, wait and see the solution the government comes up with"

    Having a bunch of non-creative type who could not innovate themselves out of bag (and taking a creative art class in college does no mean your creative) making decision on what is best in the tech space will only end bad.
    aderutterapple ][jbdragonwatto_cobra
  • Reply 9 of 28
    apple ][apple ][ Posts: 9,233member
    I was going to launch into another diatribe against the EU, but I'm going to conserve my typing and my time for now, because most of the other posters have already made many good points about the disgusting nature of the EU.  I will save my efforts for the next time, because this is certainly not the last time that we will be reading about the EU and their appalling behavior.

    I'm sure glad that Jobs and Wozniak were American, because had they been born European and attempted to create the company over there, then I do not think that any of us would be reading this forum today, or using the devices that we do, because Apple would not exist.
    edited February 2020 jbdragonwatto_cobra
  • Reply 10 of 28
    Digial world is wilderness and most companies small or big goes to the limits untill they are stopped. After it is leaked. To much regullations is as bad as none or little or weak ones. Economy have to serve society not society economy.
    avon b7planetary paulsteveau
  • Reply 11 of 28
    avon b7avon b7 Posts: 5,901member
    frantisek said:
    Digial world is wilderness and most companies small or big goes to the limits untill they are stopped. After it is leaked. To much regullations is as bad as none or little or weak ones. Economy have to serve society not society economy.
    Yes. And we are talking about a white paper. Not legislation. 
  • Reply 12 of 28
    seanj said:
    Typical EU; regulations, regulations, regulations...
    Thank goodness the U.K. escaped!
    UK is about to be the Mexico of Europe. All the regulations in order to export but no friends and no place at the table. Just like Trump revoked NAFTA - that is how things will be for UK. Any aspiring French president will demand to block access for UK, and any Spanish politician will demand Gibraltar back. A cold world.

    But UK aside - It is interesting how Microsoft and Apple are using EU-legislation like GDPR towards all their customers on a global level. Japan learned the same: Trade agreement = EU legislation. Even Facebook is following EU standards. Like it or not but EU is great at this. There is even a Wikipedia entry on the "Brussels effect". With other countries not taking a stand on AI this can set a global standard. Just like standards from California are often used in other states the same can happen with this. That makes it interesting.
    lolliverspheric
  • Reply 13 of 28
    entropysentropys Posts: 3,106member
    Ronald Reagan:
    Government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it.

    The EU takes that as an instruction manual. 


    watto_cobra
  • Reply 14 of 28
    entropysentropys Posts: 3,106member

    UK is about to be the Mexico of Europe. All the regulations in order to export but no friends and no place at the table. Just like Trump revoked NAFTA - that is how things will be for UK. Any aspiring French president will demand to block access for UK, and any Spanish politician will demand Gibraltar back. A cold world.

    My my, I think we have heard that story for five hundred years.
    elijahgwatto_cobra
  • Reply 15 of 28
    glnfglnf Posts: 32member
    apple ][ saidI'm sure glad that Jobs and Wozniak were American, because had they been born European and attempted to create the company over there, then I do not think that any of us would be reading this forum today, or using the devices that we do, because Apple would not exist.
    I find it hard to agree with you. I wonder how Jobs and Wozniak would do in the States nowadays. Jobs, the son of a criminal Syrien refugee, Wozniak with clear Eastern European roots. They probably wouldn’t even be allowed to drive an Uber car.
    edited February 2020 lolliverben20sphericCarnage
  • Reply 16 of 28
    entropysentropys Posts: 3,106member
    GLnf, I live in another country to the USA or Europe. and I would not even imagine how anyone could have your view of employment prospects in the USA. It is basically better than anywhere else in the world.
    You can’t create real jobs through regulation.
    ben20watto_cobra
  • Reply 17 of 28
    entropysentropys Posts: 3,106member
    Anyway, Big Government loves these green and white papers, weighty tomes with a glossy summary brochure full of stalinesque pictures of attractive empowered people excitedly sharing blueprints or if alone, indulging in visionary staring upwards into a glorious future. These are put together by youngish public servants under instruction from the executives of the various branches of government in which they work as a vehicle for politicians to demonstrate how forward looking they are. No one pays too much attention to these strategies as they only last as long as a change of government. Then the next lot of politicians get a redraft with a different name and a different set of manifest destiny pictures. In that context they do no harm

    The trouble sets in when the technocracy becomes too powerful and the politicians are regarded as sheep to be herded, and Big Business as an opportunity for a productive and beautiful relationship. Then you end up with long term mandarins actually taking steps to implement these strategies. And as they are government, every solution has an embedded role for government bolstered by regulation and subsidies. The invisible hand is slapped down by the gentle, loving and eventually smothering grasp of bureaucracy.
    watto_cobra
  • Reply 18 of 28
    jbdragonjbdragon Posts: 2,246member
    When you can't create EVEN ONE Apple, one Google, one Microsoft, one Amazon, etc., what do you do? You "...debate and implement regulations that will have lasting effects on ... technology."

    Such a pathetic bunch. 
    Sounds like they said a whole lot of nothing to me. Their strategy I think is to continue suing American company's HUGE amounts of money to bring lots of money into the EU. They can't seem to do anything else on their own than make things harder and harder to do business in the EU. Thanks to them, they've pretty much locked in these huge American company's who have the money to follow their laws making it streaming hard for any new startup there. Keep up the good work EU. Sue and kill Innovation, both the EU is great at.
    watto_cobra
  • Reply 19 of 28
    jbdragonjbdragon Posts: 2,246member
    seanj said:
    Typical EU; regulations, regulations, regulations...
    Thank goodness the U.K. escaped!
    The UK also seems like more and more of a police state. They have so many security cameras watching every little thing you do. I thought I'd throw in 1 negative, but that really has nothing to do with being in or out of the EU.
    prismaticsnubuswatto_cobra
  • Reply 20 of 28
    avon b7 said:
    YvLy said:
    First of all, Anantksundaram ... Germany has SAP, no small fry. And secondly, I believe this is a good thing for Apple as it will be all about the things Apple values anyway ...
    And without ASML (Holland), TSMC would not have the capacity to pump out its processors. Luckily, the EU is not the Wild West.
    And Airbus, without which there would be no alternative to Boeing;
    Siemens and Alstom for their high speed trains, rail infrastructure and power grid components,
    ThyssenKrupp for their heavy industry solutions,
    Bayer for their healthcare products,
    BASF for important chemicals needed in production of technologically advanced compounds,
    Thales Group for their exceedingly secure computing devices used almost exclusively in enterprise environments to accelerate encrypted communication,
     .... I could continue endlessly.

    I'm absolutely sure the Anantksundaram person is simply trying to make an emotional statement.
    Societies with specialised industries serve the world and meanwhile receive other products from other parts of the world.
    We must strive to improve cooperation with each other and not segregate ourselves from each other as there is really no benefit.

    I regret the UK choice to leave the EU and I dearly hope that other legislators do not fall for the short-term popularity of such movements that has such a powerful effect...
    edited February 2020 GeeAye
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