Epic Games appears to out Apple VR development in Fortnite dispute
Epic Games appears to have outed Apple development on virtual reality platforms as part of its dispute with the iPhone maker.
Credit: Facebook
The game studio recently implemented a direct payment system in an apparent attempt to bait Apple into removing Fortnite from the App Store. Apple did, and in response Epic filed a prepared lawsuit accompanying social media campaign.
On Monday, Epic Games said that Apple was threatening further action -- including cutting off access to its developer accounts and tools. Epic also published a letter from Apple that appeared to contain a reference to VR systems.
As a result of having its developer accounts terminated, Apple said that Epic Games would lose access to "adoption and support of ARKit features and future VR features into Unreal Engine by their XR team," among other capabilities.
Apple's ARKit is a development framework developers can use to create augmented reality apps for iPhones. But Apple doesn't currently have any sort of public-facing VR products or features.
AR refers to augmented reality systems that overlay digital elements on top of a real-world environment, while VR is generally a completely virtualized environment typically used for gaming.
The Cupertino company is largely expected to debut an AR headset that acts as an accessory to an iPhone, perhaps under the "Apple Glass" moniker. But there have not been as many rumors pointing toward an Apple VR-type product.
There are signs that Apple is developing some type of VR system, however. A recently published patent application suggests that Apple is working on a VR headset that wouldn't be transparent like "Apple Glass." In May, the company acquired VR video streaming startup NextVR.
While the promise of an Apple VR solution is tantalizing, it's possible that the "VR features" mentioned in Apple's letter could simply refer to existing partnerships with third-party VR firms like HTC Vive Pro.
Credit: Facebook
The game studio recently implemented a direct payment system in an apparent attempt to bait Apple into removing Fortnite from the App Store. Apple did, and in response Epic filed a prepared lawsuit accompanying social media campaign.
On Monday, Epic Games said that Apple was threatening further action -- including cutting off access to its developer accounts and tools. Epic also published a letter from Apple that appeared to contain a reference to VR systems.
As a result of having its developer accounts terminated, Apple said that Epic Games would lose access to "adoption and support of ARKit features and future VR features into Unreal Engine by their XR team," among other capabilities.
Apple's ARKit is a development framework developers can use to create augmented reality apps for iPhones. But Apple doesn't currently have any sort of public-facing VR products or features.
AR refers to augmented reality systems that overlay digital elements on top of a real-world environment, while VR is generally a completely virtualized environment typically used for gaming.
The Cupertino company is largely expected to debut an AR headset that acts as an accessory to an iPhone, perhaps under the "Apple Glass" moniker. But there have not been as many rumors pointing toward an Apple VR-type product.
There are signs that Apple is developing some type of VR system, however. A recently published patent application suggests that Apple is working on a VR headset that wouldn't be transparent like "Apple Glass." In May, the company acquired VR video streaming startup NextVR.
While the promise of an Apple VR solution is tantalizing, it's possible that the "VR features" mentioned in Apple's letter could simply refer to existing partnerships with third-party VR firms like HTC Vive Pro.
Comments
Just brain-dumping:
Apple platforms could lose all (future) Unreal-based games, Epic seems tantrum-angry enough to just amputate an arm and ignore the bleeding.
...then again, Unreal-engine is not really going away since engine users/customers can still keep building for Apple platforms using the source.
Epic games could lose distribution channels outside of just Apple on this journey.
Epic could lose engine customers on mobile platforms, they are not the only engine provider, a very good one but not the only one.
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Note:
(*) from arstechnica article: https://arstechnica.com/gaming/2020/08/as-epic-attacks-apple-and-google-it-ignores-the-same-problems-on-consoles/
It's not just a matter of being 'a very good one', it's a matter of it's the most powerful by a country mile, with easily portability between platforms using familiar languages for software developers. The runners-up don't even come close. Legions of indie game developers for iOS right now would be both (a) out of a job or (b) forced to undergo retraining to keep their jobs, should their companies want to stay on iOS. True, any good developer should be able to transition between platforms with relative ease but it's not an overnight process. It can take months, or even years, to perfect the talent. To use a different example, an airline can't just replace all its Boeing with Airbus - they'd need all new pilots.
Asking developers to abandon Unreal would be as silly as asking end users to abandon iOS. It's not going to happen. True, there was a time when no one thought that the rail companies would disappear, or US Steel would be broken up, or AT&T would have competition, or Microsoft would face scrutiny - the world is a history of monopolies and giants. iOS is one in the mobile platform undeniably, and likewise Unreal is in the gaming world. Some of Apple's biggest games marketing for Apple Arcade are powered by Unreal, and that is something Apple doesn't want to forfit.
Apple should just develop a superior engine and destroy Epic.
With Apple Silicon Macs coming they can develop an engine that simultaneously works with Mac/iPad/iPhone/Apple TV. This can cuase an explosion in Apple Arcade support. Imagine your game releases simultaneously on all Apple platforms with little work. Developers would be drooling.
Also, Apple should start "Gaming" the Apple Watch. That's a billion dollar market just waiting. And I don't mean tic-tac-toe on your Watch I mean full scale adventures that connect to Apple TV and real life physical fitness.
Twitch 50% Jezzz. I think Epics case should be thrown out of court.
You don't wanna read the dumb CEOs response to this.... he's more of a jackass than you think.
Keeping games native vs streamed.
Working with Imgtech again.
Pushing AR, buying VR.
Epic claiming they’ll kick all Unreal developers off the App Store (accuser guilt - means THEY won’t continue to develop Unreal for Metal).
Apple Metal2 supporting 1st party GPU family despite having no dGPU, yet.
It’s almost as if they’re about to release a new graphics tech.
Do they have the capital, and the talent? Almost assuredly. However, there is a reason they wouldn't. Creating a game engine as feature-rich as Unreal isn't something that happens with a few years of development, it's a multi-decade evolution if codebase in response to market demands, trends and requirements. It'd be more complex than them building their own instruction set, something I'm sure they wouldn't touch on (yet?) just because they'd rather build on what's already built. If Apple built a game engine today, even if they poured the entire net worth of the company into it, it just couldn't be as developed as Unreal (Or any other engine) until we're installing iOS 30 or something ridiculous, just because it's built on so much prior evolution.
Deploying to all platforms? That's not something you have to imagine, Unreal does that, but so can many other engines. Unreal lets you not only deploy to all iOS platforms but almost literally all platforms, and lets games be developed platform-agnostic until pretty far in the process. It's a driving force in the games industry for a reason, and with that industry being worth a quarter of a trillion a year I'm not sure even apple has the clout to really combat it successfully - they'd have more chance reinventing the car.
https://en.wikipedia.org/wiki/Epic_Games
Sounds like with the large China part ownership of the company, they could be a national security risk and they need to be banned from US app stores anyway.
Should this also extend to League of Legends, Call of Duty, Clash of Clans (et. all), World of Warcraft, PUBG, AMC cinemas, GE Appliances and Legendary Pictures?
And don’t forget about Lenovo, which used to be IBM’s portable computer business.
I do love this industry 🤣
Throwing money at something does not equate to success. If it did we would be using Windows Phones and Cortana would be the go-to voice assistant. And Rosetta 2 running faster than native code? I highly doubt that.
Stop exaggerating Apple's accomplishment with market valuation, and stop underestimating Unreal.