Facebook attacks Apple over iOS 14 ad privacy program in full-page newspaper ads

Posted:
in General Discussion edited December 2020
Facebook is escalating its war of words with Apple's forthcoming data gathering restrictions in iOS 14, and is making how it feels clear with a series of ads in newspapers.

Credit: AppleInsider
Credit: AppleInsider


The ads, headlined with "We're standing up to Apple for small businesses everywhere" focus on Apple's ad tracking protection. Specifically, it takes issue with how Apple's changes will prevent tailored ads from being presented to customers.

"While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses," Bloomberg cites Facebook as saying.

Generally, ad tracking is the technology that lets an advertiser know that someone buying a product from a certain place online, was driven there by an ad in, for instance, a game. To facilitate customer identification, and prevent the spread of personal data, Apple is implementing a random device identifier tag called an Identifier for Advertisers (IDFA) which lets companies track the effectiveness of ads without gaining a user's personal data or pinning a purchase to an identifiable user for mass-collection.

Facebook is declining to use Apple's IDFA system. Based on what it collects for user data prior to roll-out of the IDFA system, the decision was likely made because using it and complying with Apple's terms of service for use would prevent Facebook from collecting as much data on its users as it does presently.

Facebook's Chief Financial Officer Dave Wehner said in July that he was expecting to see a hit in profits from the initiative. Specifically, Wehner said that iOS 14 was going to "make it harder for app developers and others to grow using ads on Facebook and elsewhere."

The company is expecting to now see a 60% hit to advertisers' revenue from iOS 14, after previously claiming 50%. In its testing, Facebook said that some users running iOS 14 either see no ads delivered through its Audience Network program, or see ads that are less relevant.

In September, Apple delayed the roll-out of the ad tracking limitation feature. Release is presently expected in early 2021.

The text of the ad has been seen by AppleInsider and is as follows. All emphasis is Facebook's.
At Facebook small business is at the core of our business. More than 10 million businesses use our advertising tools each month to find new customers, hire employees and engage with their communities.

Many in the small business community have shared concerns about Apple's forced software update, which will limit businesses' ability to run personalized ads and reach their customers effectively

Fourty-four percent of small to medium businesses started or increase their usage of personalized ads on social media during the pandemic, according to a new Deloitte study. Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.

While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses, adding to the many challenges they face right now.

Small businesses deserve to be heard. We hear your concerns, and we stand with you.

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Comments

  • Reply 1 of 36
    entropysentropys Posts: 3,193member
    Tim Apple must really love all this free advertising Facechook is giving to Apple.
    fred1zeus423superklotonronnplastico23Beatssphericwatto_cobra
  • Reply 2 of 36
    Parasitical babies telling lies. 
    Just like Epic.
    tommikeledewmerazorpitlordjohnwhorfinronnspock1234williamlondonDetnatorplastico23magman1979
  • Reply 3 of 36
    I guess Facebook is hoping to ride the anti-Apple push from other companies, and distract from their antitrust issues as well as get people to overlook just how creepy they are about collecting every bit of information about everyone they can.  This is so much bull it gets a 💩💩💩💩💩rating.  Even if it were to “harm small business”, which I seriously doubt, it is stopping a practice that shouldn’t have been going on.  The ad industry will realign at least when it comes to IOS.  Facebook keeps being creepy Facebook.  They seem to have a total lack of ethics.  
    razorpitsuperklotonronnspock1234williamlondonplastico23magman1979watto_cobra
  • Reply 4 of 36
    Facebook is just like Trump - stands up for no one but themselves and tells bald faced lies trying to convince you they will protect you.

    Jail for Zuckerberg.
    peterhartdewmemark fearingronnwilliamlondonjibplastico23citylightsappleOfermagman1979
  • Reply 5 of 36
    fred1fred1 Posts: 849member
    I guess I missed the ads Facebook took out that said “We steal your personal data against your will and make huge profits from it.”
    it must’ve been with the one that said, “We influence public opinion in ways you can’t even imagine.”
    zeus423fotoformatsuperklotonlordjohnwhorfinronnspock1234williamlondonDetnatorplastico23baconstang
  • Reply 6 of 36
    While we like to joke that the population at large is stupid; to quote David Ogilvy: “The consumer isn't a moron. She is your wife.” 

    This approach by Facebook and Epic, two very large companies, both suddenly pretending to care about small, unnamed entities is an insult to the intelligence of the public. The public are not naive, they know the motivation for these rally cries is to serve the bottom line.

    Regardless if the reader cares much for Apple, when the likes of Facebook go out with these messages it merely further draws attention to their own immoral practices.
    Facebook is tone deaf, and internally a large and growing percentage of their own staff are dissatisfied with how Facebook runs its business, manages scandals, fake news and the abuse of user's trust.


    edited December 2020 fotoformatsuperklotonronnplastico23watto_cobra
  • Reply 7 of 36
    I agree with Apple on this. Tracking cookies have been abused for too long
    zeus423superklotonlordjohnwhorfinOctoMonkeyronnwilliamlondonplastico23baconstangmagman1979Beats
  • Reply 8 of 36
    dewmedewme Posts: 3,935member
    In other words, Apple inflicts major butthurt on Facebook by exposing the details of the Zuckerberg Scam on Facebook’s unsuspecting herd of followers. Ouch. Facebook may actually have to come up with a legitimate business model to keep the gravy train going. 
    zeus423mike1spock1234magman1979watto_cobra
  • Reply 9 of 36
    razorpitrazorpit Posts: 1,796member
    tommikele said:
    Facebook is just like Trump - stands up for no one but themselves and tells bald faced lies trying to convince you they will protect you.

    Jail for Zuckerberg.
    And only 4 posts in. Good job! If Trump gets you that much your head is going to explode if Biden manages to get in. His entire life has been nothing but a lie working in government for 50 years.
    zeus423OctoMonkeyspock1234williamlondonmobirdentropysBeatswatto_cobra
  • Reply 10 of 36
    DAalsethDAalseth Posts: 1,808member
    "We're standing up to Apple for small businesses everywhere".
    Bulls***. They are desperately afraid of two things.
    First that this will cut off a huge chunk of their revenue short term.
    Second, that this WON'T hurt their customers and the lie that is targeted ads will be exposed. There is more and more evidence that the tracking and micro-targeting of ads that is FaceBooks blood supply simply doesn't work a thousandth as well as Facebook claims. Once that is exposed for all to see then Zuckerburgs empire will collapse. He knows it and is flailing around in a panic trying to stave off the inevitable. 
    fotoformatmike1ronnspock1234plastico23baconstangOferwatto_cobra
  • Reply 11 of 36
    How many of the Facebook employees and small business owners will choose to enable IDFA on their iPhones???
    spock1234watto_cobra
  • Reply 12 of 36
    That is awesome, please continue, Apple!
    spock1234plastico23magman1979Beatswatto_cobra
  • Reply 13 of 36
    That’s so kind of Facebook to fight on behalf of the little guy.  :D
    spock1234plastico23baconstangwatto_cobra
  • Reply 14 of 36
    Am I wrong but the consumer can still allow tracking if they so wish?  Isn’t this just giving the user more control of their data?  Facebook is really saying they know what they are doing is creepy and exploitive and they know most people will say no to their request. Better to do it without consent and beg forgiveness later. . Isn’t it sad there is even a conversation about justifying a company’s exploitive data collection without user consent. 
    dewmespock1234Detnatorplastico23DAalsethOferwatto_cobra
  • Reply 15 of 36
    tommikele said:
    Facebook is just like Trump - stands up for no one but themselves and tells bald faced lies trying to convince you they will protect you.

    Jail for Zuckerberg.
    So apparently Trump now rates the esteemed "Politician" label...  As all (or very nearly all) politicians tell bald faced lies trying to convince you of __________ (fill in the blank).  With the media it is not (generally) bold lies, but lies of omission trying to convince you of __________ (fill in the blank).
    watto_cobra
  • Reply 16 of 36
    Cry me a river. The age-old lie that the mega billionaire is “just lookout for the little guys”. That Zuckerberg still believes us stupid enough to buy this says something about how detached from reality that guy has become. 

    I just can’t wait for the full force of the DOJ and States AGs to come down on Facebook like a ton a bricks for they years-long abusive practices. The tobacco company of the digital age. 
    ronnspock1234Detnatorplastico23Oferwatto_cobraDogperson
  • Reply 17 of 36

    I agree with Apple on this. Tracking cookies have been abused for too long
    Absolutely!  I have tried completely disabling cookies, but far too many web-sites break without cookies.  Very frustrating.

    That said, if you are concerned about privacy, there are other insidious tracking methods:
    https://spectrum.ieee.org/tech-talk/telecom/internet/new-online-fingerprinting-technique-works-across-browsers
    ronnwilliamlondonplastico23watto_cobraDogperson
  • Reply 18 of 36
    tundraboytundraboy Posts: 1,786member
    tommikele said:
    Facebook is just like Trump - stands up for no one but themselves and tells bald faced lies trying to convince you they will protect you.

    Jail for Zuckerberg.
    So apparently Trump now rates the esteemed "Politician" label...  As all (or very nearly all) politicians tell bald faced lies trying to convince you of __________ (fill in the blank).  With the media it is not (generally) bold lies, but lies of omission trying to convince you of __________ (fill in the blank).
    False equivalency.  Standard propaganda technique.
    ronnspock1234williamlondonOfertmay
  • Reply 19 of 36
    heli0s said:
    Cry me a river. The age-old lie that the mega billionaire is “just lookout for the little guys”. That Zuckerberg still believes us stupid enough to buy this says something about how detached from reality that guy has become. 

    I just can’t wait for the full force of the DOJ and States AGs to come down on Facebook like a ton a bricks for they years-long abusive practices. The tobacco company of the digital age. 
    Excellent analogy!
    These (anti)social media companies should be required to put warning labels on their products like tobacco!
    Warning!  Using this service may lead to depression.
    Warning!  Use of this service has been shown to cause an increase in suicides.
    Warning!  This service actively discriminates and has a political agenda.
    Et al.
    williamlondonbaconstangwatto_cobra
  • Reply 20 of 36
    tundraboy said:
    tommikele said:
    Facebook is just like Trump - stands up for no one but themselves and tells bald faced lies trying to convince you they will protect you.

    Jail for Zuckerberg.
    So apparently Trump now rates the esteemed "Politician" label...  As all (or very nearly all) politicians tell bald faced lies trying to convince you of __________ (fill in the blank).  With the media it is not (generally) bold lies, but lies of omission trying to convince you of __________ (fill in the blank).
    False equivalency.  Standard propaganda technique.
    Not at all.  Politicians are out for themselves alone.  If you don't understand that, you are not cynical enough...  don't worry, you will get there.
    williamlondonwatto_cobraDogperson
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