Facebook tells business users that iOS 14 privacy features will impact marketing
Facebook is alerting business users on its platform that new privacy features in iOS 14 could "significantly impact" their marketing and advertising efforts.
Credit: Brett Jordan
The social media giant has criticized the upcoming privacy changes, which will make a specific tracking tag explicitly opt in, in a blog post and full-page newspaper ads.
Now, it appears that Facebook is using banners in Facebook Business Suite and Facebook Ad Manager on iOS to get its message across.
Banners in both apps now claim that "Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage customers."
Earlier in 2020, Facebook estimated that advertising revenue could drop by between 50% and 60% because of the new privacy features. Since then, Facebook has repeatedly taken swipes at Apple, and vice versa.
Initially slated to go into effect when iOS 14 launched, Apple delayed the rollout of the anti-tracking features until 2021 to give developers more time to prepare.
The privacy feature affects the Identifier for Advertiser (IDFA), which allows advertisers to collect data across apps and platforms. When the changes debut, IDFA users will need to explicitly opt in to IDFA tracking.
Credit: Brett Jordan
The social media giant has criticized the upcoming privacy changes, which will make a specific tracking tag explicitly opt in, in a blog post and full-page newspaper ads.
Now, it appears that Facebook is using banners in Facebook Business Suite and Facebook Ad Manager on iOS to get its message across.
This is the most Facebook thing ever... pic.twitter.com/pbOeD47HrE
-- Jason Aten (@JasonAten)
Banners in both apps now claim that "Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage customers."
Earlier in 2020, Facebook estimated that advertising revenue could drop by between 50% and 60% because of the new privacy features. Since then, Facebook has repeatedly taken swipes at Apple, and vice versa.
Initially slated to go into effect when iOS 14 launched, Apple delayed the rollout of the anti-tracking features until 2021 to give developers more time to prepare.
The privacy feature affects the Identifier for Advertiser (IDFA), which allows advertisers to collect data across apps and platforms. When the changes debut, IDFA users will need to explicitly opt in to IDFA tracking.
Comments
I've always had serious doubts about the efficacy of targeted ads - I tend to see them primarily after I've bought an item (and am no longer in the market).
I suppose if you're the type who hems and haws and takes days or weeks to make a purchase this could have an effect on you, but once I've decided to pull the trigger I go in, visit a few sites, and simply do it.
It's not like all those targeted ads get you a better deal or something.
How much control and personal privacy are people willing to cede to these greedy bastards? Is it any wonder why all dystopian future fiction depicts corporations the same way?
Not trusting FB as far as I can block them I would say that that drop will probably be a bit artificially inflated (as FB are playing victims, and grabbing even more cash while they can); but even ignoring that…
What I said was that businesses relying primarily on FB will suffer; and IMO that just wasn't an efficient platform to build a sustainable business on to begin with. It was a bubble built on a lawless wild west that's now (finally) getting a proper sheriff.
The businesses will move on, and they will leave a crying FB behind; as FB is getting even more irrelevant.
Here you go Zuck!
oh, and this:
https://www.eff.org/deeplinks/2020/12/facebooks-laughable-campaign-against-apple-really-against-users-and-small
Look at this shit! This is how Facebook tracks people who aren’t on Facebook.
Facebook is crazy aggressive at demanding opt-in. Logging in to Disqus earlier this week I accidentally tapped the "Log-in with Facebook" button rather than my Disqus account and all week since I get pop-ups at odd times from Facebook wanting me to complete the setup and connect accounts. I've unintentionally tapped other log-in options there before, ie Google and Twitter, and never have any of the others popped back up after being dismissed. I've had the same issue with Facebook Messenger telling me to add the app, over and over and over.
FWIW I only access Facebook via my wife's account (I don't have one) and only as necessary for responding to some upcoming event or class. Every once in a while there's no other option for corresponding with certain people or groups.