AT&T merging TV and TV Now into a single, non-contract service

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in General Discussion
AT&T is sunsetting its AT&T TV Now video offering and merging it into the AT&T TV streaming platform, with it claiming that current users won't experience any disruptions.

Credit: AT&T
Credit: AT&T


The AT&T TV Now service was the telecom company's online streaming offering, while the AT&T TV service is a cable and satellite alternative that required users to have a dedicated streaming box.

As part of the merger of the two disparate platforms, AT&T is nixing the streaming box requirement. It's also getting rid of the mandatory contract that it required for AT&T TV service.

Going forward, that means users will pay a month-to-month fee for the AT&T TV platform. Current contracts will remain in effect until they expire, and those users will be moved to monthly payments. The company notes that users won't see any interruptions in service.

The base AT&T TV package starts at $70 per month and includes 20 hours of cloud DVR storage. AT&T notes that it has 20 more channels than the entry level AT&T TV Now plan. Users can also bump the cloud DVR storage to 500 hours for an additional $10 a month.

"We're bringing more value and simplicity by merging these two streaming services into a single AT&T TV experience. Customers can stream the best collection of live and on-demand programming on devices they already have, or they can get our exclusive AT&T TV STREAM Device to enjoy enhanced features and functionality," said Vince Torres, AT&T's senior vice president of marketing.

Comments

  • Reply 1 of 13
    Come on... missed the the great opportunity to rebrand it as AT&Tv. Rolls off the tongue much better.
  • Reply 2 of 13
    I first got on to AT&T TV Now a couple of years ago when it was called DirecTV Now... $30 a month and a free Apple TV too! Then it went up to $40 within 6 months, then $50 a month and the name change to AT&T TV Now a few months later. Their whole marketing campaign was “pull the plug on cable” but that’s what they were becoming. And now it’s up to $70 a month... not sure how they can compete when other platforms are more inexpensive. They won’t last long as a streaming service option.
    StrangeDaysltniz
  • Reply 3 of 13
    AT&T keeps thinking that their customers like them. 
    sdw2001StrangeDaysJB021
  • Reply 4 of 13
    lkrupplkrupp Posts: 10,557member
    AT&T keeps thinking that their customers like them. 
    Then explain their continued growth in subscribers. Explain their continued success.

    So we have the “Only stupid people use AT&T”, “Only Stupid people use Verizon”, Only stupid people use T-Mobile, "Only stupid people buy Apple products” cult members. Just because you had a bad experience with AT&T does not mean everyone does. Same goes for Verizon, T-Mobile, and Apple. It’s funnier than hell to read the rants and rages against <insert demon corporation>. In my case it’s “Only stupid people buy Firestone tires” because of a bad experience forty years ago. I have no idea why Firestone is still in business after what happened to me.
    edited January 2021 Mac512user
  • Reply 5 of 13
    I first got on to AT&T TV Now a couple of years ago when it was called DirecTV Now... $30 a month and a free Apple TV too! Then it went up to $40 within 6 months, then $50 a month and the name change to AT&T TV Now a few months later. Their whole marketing campaign was “pull the plug on cable” but that’s what they were becoming. And now it’s up to $70 a month... not sure how they can compete when other platforms are more inexpensive. They won’t last long as a streaming service option.
    They compete on quality. We had Directv Now and then ATT Now and we still have ATT Now. I've tried Philo, Sling, Fubo, YouTube TV and many others. ATT Now has the best image quality hands down. If there was another provider that offers Tennis Channel with the same quality, I'd gladly switch. 
  • Reply 6 of 13
    sdw2001sdw2001 Posts: 18,018member
    YouTube TV is 65 a month and has unlimited DVR, shows kept for a year.  I get HBO Max free through my cell provider (AT&T, ironically).  I have prime and Netflix.  I cut the cord about a month ago and haven’t looked back.  I looked into AT&T TV but it just wasn’t a good deal.  Still isn’t.  
  • Reply 7 of 13
    lkrupp said:
    AT&T keeps thinking that their customers like them. 
    Then explain their continued growth in subscribers. Explain their continued success.

    So we have the “Only stupid people use AT&T”, “Only Stupid people use Verizon”, Only stupid people use T-Mobile, "Only stupid people buy Apple products” cult members. Just because you had a bad experience with AT&T does not mean everyone does. Same goes for Verizon, T-Mobile, and Apple. It’s funnier than hell to read the rants and rages against <insert demon corporation>. In my case it’s “Only stupid people buy Firestone tires” because of a bad experience forty years ago. I have no idea why Firestone is still in business after what happened to me.
    Careful -- youre basically arguing market share and quantity = quality product. If so then you'll have to concede Android is as quality a product as iOS due to its market share. (I personally don't feel market share is a indicative of quality -- McDonald's sells a lot of burgers, more than my favorite quality restaurant, but that doesn't make it better.)
    edited January 2021 CloudTalkin
  • Reply 8 of 13
    dcgoodcgoo Posts: 280member
    AT&T still has a separate product called att WatchTV. No DVR, and single stream, but it is cheap at $15/mo

    https://www.attwatchtv.com/
    Dogperson
  • Reply 9 of 13
    lkrupp said:
    AT&T keeps thinking that their customers like them. 
    Then explain their continued growth in subscribers. Explain their continued success.

    So we have the “Only stupid people use AT&T”, “Only Stupid people use Verizon”, Only stupid people use T-Mobile, "Only stupid people buy Apple products” cult members. Just because you had a bad experience with AT&T does not mean everyone does. Same goes for Verizon, T-Mobile, and Apple. It’s funnier than hell to read the rants and rages against <insert demon corporation>. In my case it’s “Only stupid people buy Firestone tires” because of a bad experience forty years ago. I have no idea why Firestone is still in business after what happened to me.
    I can explain their continued growth in subscribers.  There is none.  I mean, unless you count customer loss as "negative growth".  AT&T subscriber numbers have only shrunken.  
    https://arstechnica.com/information-technology/2020/10/att-loses-another-600000-tv-customers-as-it-seeks-buyer-for-directv/ ;
    https://arstechnica.com/information-technology/2020/03/struggling-att-plans-tens-of-billions-in-cost-cuts-more-layoffs/

    I can also explain their continued success.  Surprise to no one, it ain't what you think it is and I'd hardly call it success.
    https://arstechnica.com/information-technology/2020/12/att-reportedly-struggling-to-sell-directv-at-anything-but-a-huge-loss/
    https://arstechnica.com/information-technology/2020/10/att-plans-thousands-of-layoffs-at-hbo-warner-bros-rest-of-warnermedia/

    I can even provide plausible reasons why their customers probably don't like them. 'Cause of things like this:
    https://arstechnica.com/information-technology/2020/11/att-raises-directv-prices-again-amid-customer-losses-and-possible-sale/
    https://arstechnica.com/tech-policy/2020/10/att-has-trouble-figuring-out-where-it-offers-government-funded-internet/
    https://arstechnica.com/tech-policy/2020/04/att-gave-fcc-false-broadband-coverage-data-in-parts-of-20-states/
    https://arstechnica.com/information-technology/2020/02/att-lost-1-2b-by-preventing-time-warner-shows-from-airing-on-netflix/

    Using your example, Facebook must be the greatest company in the history of companies.  /s


    edited January 2021 muthuk_vanalingam
  • Reply 10 of 13
    davgregdavgreg Posts: 1,038member
    I first got on to AT&T TV Now a couple of years ago when it was called DirecTV Now... $30 a month and a free Apple TV too! Then it went up to $40 within 6 months, then $50 a month and the name change to AT&T TV Now a few months later. Their whole marketing campaign was “pull the plug on cable” but that’s what they were becoming. And now it’s up to $70 a month... not sure how they can compete when other platforms are more inexpensive. They won’t last long as a streaming service option.
    Tried the DIRECTVNOW service and it was hideous. The customer service was a dumpster fire- they made a mess out of my accounts (phone was billed apart from the TV product) with differing logins and they managed to lock me out of all of it. Went to an AT&T store and they said we cannot help you even though they were signing up people for the product in store.

    Then the technical issues that plagued it early on- if any company can figure out streaming networking content it should be Ma Bell, right?

    To your point of money- they are all jacking up the price as hard and fast as the market will tolerate. You get to pay the Disney Tax and get all the ESPN sports gossip channels even if you do not want to. The cartels that own the channels have forced all into agreements to carry the crap channels you left cable to stop paying for. Where is the DoJ Anti-Trust Division? Where is the FTC? You can have the same package from anybody- just not the package you want.
    edited January 2021
  • Reply 11 of 13
    davgregdavgreg Posts: 1,038member

    I can explain their continued growth in subscribers.  There is none.  I mean, unless you count customer loss as "negative growth".  AT&T subscriber numbers have only shrunken.  
    They are the most indebted company in the world. AT&T spent a lot of money buying DIRECTV and is now trying to unload it at a loss. They overpaid for Time-Warner and are in the process of destroying the HBO brand with the awful Max streaming service. 

    Not a company I would invest in. I currently have AT&T for 5G Wireless but am mulling a switch to T-Mobile. The TV product is nowhere I will ever go again.
    edited January 2021
  • Reply 12 of 13
    davgreg said:

    I can explain their continued growth in subscribers.  There is none.  I mean, unless you count customer loss as "negative growth".  AT&T subscriber numbers have only shrunken.  
    They are the most indebted company in the world. AT&T spent a lot of money buying DIRECTV and is now trying to unload it at a loss. They overpaid for Time-Warner and are in the process of destroying the HBO brand with the awful Max streaming service. 

    Not a company I would invest in. I currently have AT&T for 5G Wireless but am mulling a switch to T-Mobile. The TV product is nowhere I will ever go again.
    Yeah I have AT&T Fiber Internet 1000.  I wouldn't look at their TV product either.  Ironically, I get a small part of their TV product (HBO Max) for free with my fiber subscription.  Regardless, LKrupp was obviously wrong in his assessment of AT&T, which was the point of my original post.
    muthuk_vanalingam
  • Reply 13 of 13
    dcgoo said:
    AT&T still has a separate product called att WatchTV. No DVR, and single stream, but it is cheap at $15/mo

    https://www.attwatchtv.com/
    The website says it is no longer available to new customers...
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