Apple 'pushes the envelope' with iPad Pro say executives
In another interview about the iPad Pro, Apple marketing chief Greg Joswiak and Apple hardware chief John Ternus explained some of the design decisions that went into the new tablet.
Apple's updated iPad Pro has enjoyed a number of changes for 2021, including the use of mini LED backlighting to create the Liquid Retina XDR display in the 12.9-inch model, and a change in processor to the M1. In a follow-up interview about the changes, Greg Joswiak and John Ternus discussed why Apple made those changes.
"We've always tried to have the best display," said Ternus to TechCrunch. "We're going from the best display on any device like this, and making it even better, because that's what we do and that's why we, we love coming to work every day is to take that next big step."
Later, on the topic of the M1, Joswiak answered the question about the aggressive specifications bump by offering that Apple pushes the envelope. "And by pushing the envelope that has created this space for developers to come in and fill it."
Citing the lack of creative apps for the first iPad Pro and the plethora available today, Joswiak adds "Because we created that capability, we created that performance - and by the way, sold a fairly massive number of them - which is a pretty good combination for developers to then come in and say, I can take advantage of that. There's enough customers here and there's enough performance."
"We create more headroom to performance that developers will figure out how to use."
Ternus added the M1 used in the iPad Pro is the same as the Mac counterparts. "iPad Pro has always had the best Apple Silicon we make."
In mentioning the Center Stage feature for video conferencing, Ternus calls it "one of the examples of some of our favorite stuff to do because of he way it marries the hardware and software right. So, sure it's the camera, but it's also the SoC and the algorithms associated with detecting the person and panning and zooming."
"That's a lot of talented, creative people coming together and trying to find the thing that makes it Apple-like," Ternus added.
This is not the only interview Joswiak and Ternus have conducted following the "Spring Loaded" special event. On Wednesday, an interview with the two men reiterated Apple's position that the iPad and Mac are two separate product lines, and that they would stay that way.
Stay on top of all Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a fast update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.
Apple's updated iPad Pro has enjoyed a number of changes for 2021, including the use of mini LED backlighting to create the Liquid Retina XDR display in the 12.9-inch model, and a change in processor to the M1. In a follow-up interview about the changes, Greg Joswiak and John Ternus discussed why Apple made those changes.
"We've always tried to have the best display," said Ternus to TechCrunch. "We're going from the best display on any device like this, and making it even better, because that's what we do and that's why we, we love coming to work every day is to take that next big step."
Later, on the topic of the M1, Joswiak answered the question about the aggressive specifications bump by offering that Apple pushes the envelope. "And by pushing the envelope that has created this space for developers to come in and fill it."
Citing the lack of creative apps for the first iPad Pro and the plethora available today, Joswiak adds "Because we created that capability, we created that performance - and by the way, sold a fairly massive number of them - which is a pretty good combination for developers to then come in and say, I can take advantage of that. There's enough customers here and there's enough performance."
"We create more headroom to performance that developers will figure out how to use."
Ternus added the M1 used in the iPad Pro is the same as the Mac counterparts. "iPad Pro has always had the best Apple Silicon we make."
In mentioning the Center Stage feature for video conferencing, Ternus calls it "one of the examples of some of our favorite stuff to do because of he way it marries the hardware and software right. So, sure it's the camera, but it's also the SoC and the algorithms associated with detecting the person and panning and zooming."
"That's a lot of talented, creative people coming together and trying to find the thing that makes it Apple-like," Ternus added.
This is not the only interview Joswiak and Ternus have conducted following the "Spring Loaded" special event. On Wednesday, an interview with the two men reiterated Apple's position that the iPad and Mac are two separate product lines, and that they would stay that way.
Stay on top of all Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a fast update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.
Comments
Despite all the flak they get for "not being a tablet", Microsoft's 2015 Surface Pro 4 was the benchmark for productivity in this form factor. Sure, it didn't have smooth touch apps that iOS/iPadOS offers, but it could use the pen for literally any drawing app, OneNote, StaffPad, CAD software, etc. While at the end of the day, it was a still full Windows PC that could run just about any software, VMs and work with pretty much any device (dock, printer, monitor, controller, external storage, wired network, etc.)
Yes, it was running full desktop PTC Creo in 2015.
I do hope Apple finally finds a way to bridge macOS and iPadOS for the iPad Pro, because there is so much potential there (keeping my fingers crossed for WWDC21).
It will be way easier for Apple to turn macOS/MacBook Pro into a touchscreen/pen system than it is for Microsoft to turn Windows with the existing kernel/system into a properly working pad OS. Microsoft needs years just to catch up on the Arm side of things.
Concerning productivity, that's entirely dependant of the users profession and usage.
But Kita’s point stands, iPadOS does hold the iPad Pro back. The file system, MS Server integration, multi user support, multitasking, multi screens, printer control functionality are software functionality improvements that come right off the top of my head that have been improved over the years, but are still not “there” yet.
As regards interaction with the Microsoft ecosystems, those ecosystems were always used to keep the sheep within the heard. Remember how they in reality killed off Libreoffice (then Openoffice) by using the document formats. There were 3 things killing off the Linux desktop: Ubuntu abandoning Gnome, the document format war, and off course the significant impact iPhones and iPads had on how tech were used.
For me, the document formats made it impossible, and in those days 2 of the Linux desktops were way way ahead of both OSX and Windows.
The sole reason for having MS Office is still interacting with others that are forced to use it and not in-house needs. Thus in my opinion the advantages you listed wrt interoperability are just artificial obstructions.
Doubt that will ever happen. The 2020 iPad Pro is good for 6-7 years of use, and they sold you an add-on product that suits your main purchase well. It is well known that Apple changes and drops products when they believe it makes sense for them. It annoys me as much as it annoys you, but that's what they will keep on doing.
On the other hand: If someone buys a 2 year old iPad or iPhone their devices will be kept updated for maybe 4 years. If they buy something high spec 2 years old with Android they'll be in luck if the device was safe for 1 year.
In other words: You can get rid of your keyboard for a half decent price together with your iPad.
That turned out well.
While it is hard to say exactly how much money the iPad brings in precisely, estimates on sales of iPads in 2019 were estimated at $21 billion, and have certainly increased since then (both estimates come from Forbes). IOW, Microsoft likely isn't even doing quite 1/3rd the business the iPad is doing, even with its notable advantages of a) running Windows and b) being positioned as a "hybrid" tablet.
The A12z was already a powerful processor, but now they’ve put a desktop-class M1 processor in but left it crippled with iPadOS. The A12 was already hamstrung by the OS; they should have spent more time developing the OS rather than upgrading the processor.
Second, I don't understand why the people you ask need a "real PC" to do anything outside MS Office, considering you can use the Surface Dock (or any USB-C dock) to connect to a larger screen and additional ports.
And while I agree that the iPad Pro boost productivity task for some workflows, the same can be said of any device, including the Surface Pro.
It certainly turned me away from being a paying SuSE customer. By all means. What a waste of potential.
Novell did do a couple of Robert Johnsons, and boy how interesting those were...