Apple will ban apps offering rewards to users that enable tracking

AppleInsiderAppleInsider
Posted:
in iOS
App developers cannot bribe users into allowing tracking within an app, Apple has warned, with apps prevented from performing a number of actions to try and influence what a user selects in the App Tracking Transparency notification.




As part of the introduction of App Tracking Transparency, Apple's feature to give users the chance to prevent specific apps from tracking their online activities for advertising purposes, Apple has written guidelines for developers to follow. As part of these guidelines, Apple lists things apps cannot do to convince users into enabling tracking in the ATT notification.

Within the Human Interface Guidelines of Apple's Developer site, specifically under "Accessing User Data," Apple has included a section explaining elements that developers cannot do in tandem with tracking requests. As reported by MacRumors, this includes outright bribery of a user.

"Don't offer incentives for granting the request," writes Apple, with developers unable to "offer people compensation for granting their permission." Developers also cannot "withhold functionality or content or make your app unusable until people allow you to track them."

Developers are also prevented from displaying a pre-alert message mirroring the functionality of the system alert, including the creation of a button that uses "Allow" or similar terminology in a pre-alert screen. It is also forbidden for apps to show an image of the alert itself in a modified form, such as a picture highlighting the "Allow" option.

Apps are allowed to display a pre-alert screen to convince users to allow tracking, but ideally to explain additional details as to why the user should allow it to happen, such as for advertising that matches their interests. The screen also must have only one button to bypass it and bring up the system alert, with that button using terms like "continue" or "next."

All apps submitted to the App Store must have App Tracking Transparency enabled, if applicable, since April 26. Apple has previously warned developers that any apps found trying to circumvent ATT will be rejected from the App Store.


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Comments

  • Reply 1 of 11
    j2fusionj2fusion Posts: 153member
    This is where, IMHO, Apple could get into trouble with the Antitrust people. While an argument can be made about bribing people, I’m not sure how Apple can justify not allowing developers to limit functionality if a user chooses not to allow tracking. Since the developer would make at least some of their income from the targeted ads, not allowing developers to limit functionality would be similar to not allowing in-app purchases. The only difference is with the in-app purchase, the developer earns money directly from the user and with add tracking it would be indirectly through the sales of advertising. Perhaps a better method would be to have three clearly explained choices. One - do not track me which could result in limited functionality, Two - allow the App to track me and use my information as “currency” for full functionality and Three - do not track me and pay an in-app purchase in real currency for full functionality. For the record, I am very happy Apple has gone the route of standing up for the users. To me, the entire idea of stealth tracking should be banned by the government. Users must be given the choice to allow tracking or not. My worry is that some of the current antitrust rhetoric will harm the user by limiting Apple’s ability to enforce certain App Store rules. 
    edited April 2021 dewmejony0watto_cobra
  • Reply 2 of 11
    wmforkwmfork Posts: 18member
    j2fusion said:
    The only difference is with the in-app purchase, the developer earns money directly from the user and with add tracking it would be indirectly through the sales of advertising.
    The real difference is Apple does not get a cut from ad revenue in the latter case. Let's not pretend this is about privacy...   
    CloudTalkin
  • Reply 3 of 11
    InspiredCodeInspiredCode Posts: 403member
    Apple’s goal seems to be preventing developers from creating a two tiers. One with advertising and tracking opt-in and the other a paid tier.
    jony0
  • Reply 4 of 11
    j2fusionj2fusion Posts: 153member
    wmfork said:
    j2fusion said:
    The only difference is with the in-app purchase, the developer earns money directly from the user and with add tracking it would be indirectly through the sales of advertising.
    The real difference is Apple does not get a cut from ad revenue in the latter case. Let's not pretend this is about privacy...   
    Good point!
  • Reply 5 of 11
    22july201322july2013 Posts: 3,570member
    I don't think Apple can win this battle, legally or morally. What happens between a consumer and a corporation outside of the iPhone is not something Apple should try to control.

    Companies have other ways to bribe users other than money. For example, FaceBook could offer lower latency to people who have permitted third party tracking. Faster response time is "a higher level of service" that FaceBook can offer to people who "provide more value to FaceBook," which is certainly the case when people allow FaceBook to track them. Providing such a choice of services levels would be far less evil that FaceBook's usual level of evil.

    I'm not sure how Apple can stop a company from providing better (e.g., faster) services to individuals who offer them more information about their identities.

    One person's "bribery" is another person's "contract."
    jony0
  • Reply 6 of 11
    FoodLoverFoodLover Posts: 48member

    Apple has been and will always be just a pimp:

     “The procurer may receive this money in return for advertising services, physical protection, or for providing, and possibly monopolizing, a location where the prostitute may engage clients.”

  • Reply 7 of 11
    ashoklalbharwaniashoklalbharwani Posts: 3member
    I want to see Apple face up to China where their apps openly install 3rd party tracking subroutines. Or in India where they openly used anti spam apps to track caller ID!  Why the double standard only with American apps. 
  • Reply 8 of 11
    kkqd1337kkqd1337 Posts: 424member
    $100!?

    SOLD! 

    Ha 
  • Reply 9 of 11
    dewmedewme Posts: 5,356member
    This will be difficult to enforce. I’ve had multiple offers for financial incentives, in the form of gift cards or free products, if I submit favorable reviews for products I’ve purchased on Amazon. I think this is made possible when the seller has a way to contact buyers outside of the regular sales channel, like an email address (disclosed by the platform) or through a registration process. Of course this isn’t obvious up-front but apps with a social network or presence on other platforms, like the web, could easily throw out the bait outside of Apple’s control.  For example when you click on a YouTube video link in Safari they could pop up a solicitation in the web app to get you moved over to their iOS app along with instructions on how to claim your “incentive.”
  • Reply 10 of 11
    nicholfdnicholfd Posts: 824member
    wmfork said:
    j2fusion said:
    The only difference is with the in-app purchase, the developer earns money directly from the user and with add tracking it would be indirectly through the sales of advertising.
    The real difference is Apple does not get a cut from ad revenue in the latter case. Let's not pretend this is about privacy...   
    I don't think anyone is pretending this is about privacy.  We just know it's about privacy.  

    We are talking about apps tracking users' activity in other apps & online - the new feature just gives users control over being tracked.  If the user agrees to be tracked or says no, Apple earns $0 either way.  There can't be a profit motive, unless you mean more people buying Apple products because Apple truly believes a user should have privacy and be in control of who is tracking them...
    roundaboutnowjony0watto_cobra
  • Reply 11 of 11
    beowulfschmidtbeowulfschmidt Posts: 2,129member
    wmfork said:
    j2fusion said:
    The only difference is with the in-app purchase, the developer earns money directly from the user and with add tracking it would be indirectly through the sales of advertising.
    The real difference is Apple does not get a cut from ad revenue in the latter case. Let's not pretend this is about privacy...   
    There's probably a grain of truth to that, but Apple already doesn't get a cut of advertising revenue unless the app uses Apple's own ad system, right?

    I do think that disallowing the offer of incentives might be going a bit far, but as I've said before, it's Apple's platform.  If one doesn't like it, one has other choices.
    jony0watto_cobra
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