Apple's Lisa Jackson sees 'economic opportunity' in Clean Energy Standard
Apple's Lisa Jackson believes that a shift to the Clean Energy Standard will benefit everyone, despite how the move troubles people who are worried for their current jobs.
Lisa Jackson, Apple Vice President, Environment, Policy and Social Initiatives
Lisa Jackson, Apple Vice President, Environment, Policy and Social Initiatives, has reaffirmed Apple's stance on renewable, clean energy. Speaking at the Department of Energy's Advanced Research Projects Agency-Energy (ARPA-E) summit, she backed the plan for a US-wide approach.
According to Forbes, Jackson talked about steps being taken now, plus how businesses need clear guidance as they move to comply with clean energy requirements.
"We support the passage of a Clean Energy Standard which we think will drive large amounts of renewable generation, or new renewable generation, and do so in a way that shows people where they need to go and what they need to get there," said Jackson.
"[It will need] clear interim targets to motivate progress along the way," she continued. "We believe strongly that we need private sector accountability. We also believe that transparency is really important to build trust."
"What you manage is what you measured," said Jackson. "When you measure it, you start to be accountable all throughout the organization."
Jackson nodded towards those concerned about economic disruption and job loss a result of a shifting environmental perspective.
"[It's] an economic opportunity for your community... it's not going to take jobs away, it's going to bring opportunity in," she said. "[Overall] net-net, we are better off as a community [but government needs to give] communities a seat at the table in those discussions that are happening."
Apple itself is in extensive discussions with its suppliers, said Jackson. "We've made very clear, frankly, that by 2030 we're requiring [them] to use clean energy, and it needs to be 100%," she said.
"So [we're saying] work with us now in these 9 years remaining so we can all get to clean energy together," added Jackson. She also revealed that the company is aiming to help suppliers share information between themselves, on how to transition to clean energy processes.
Jackson's comments about how "clean energy is good business, plain and simple," match what she and Apple have consistently been saying. In April 2021, she told the Washington Post that Apple is funding a $200 million Restore Fund to work on forestry projects, for example.
Follow all the details of WWDC 2021 with the comprehensive AppleInsider coverage of the whole week-long event from June 7 through June 11, including details of all the new launches and updates.
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Lisa Jackson, Apple Vice President, Environment, Policy and Social Initiatives
Lisa Jackson, Apple Vice President, Environment, Policy and Social Initiatives, has reaffirmed Apple's stance on renewable, clean energy. Speaking at the Department of Energy's Advanced Research Projects Agency-Energy (ARPA-E) summit, she backed the plan for a US-wide approach.
According to Forbes, Jackson talked about steps being taken now, plus how businesses need clear guidance as they move to comply with clean energy requirements.
"We support the passage of a Clean Energy Standard which we think will drive large amounts of renewable generation, or new renewable generation, and do so in a way that shows people where they need to go and what they need to get there," said Jackson.
"[It will need] clear interim targets to motivate progress along the way," she continued. "We believe strongly that we need private sector accountability. We also believe that transparency is really important to build trust."
"What you manage is what you measured," said Jackson. "When you measure it, you start to be accountable all throughout the organization."
Jackson nodded towards those concerned about economic disruption and job loss a result of a shifting environmental perspective.
"[It's] an economic opportunity for your community... it's not going to take jobs away, it's going to bring opportunity in," she said. "[Overall] net-net, we are better off as a community [but government needs to give] communities a seat at the table in those discussions that are happening."
Apple itself is in extensive discussions with its suppliers, said Jackson. "We've made very clear, frankly, that by 2030 we're requiring [them] to use clean energy, and it needs to be 100%," she said.
"So [we're saying] work with us now in these 9 years remaining so we can all get to clean energy together," added Jackson. She also revealed that the company is aiming to help suppliers share information between themselves, on how to transition to clean energy processes.
Jackson's comments about how "clean energy is good business, plain and simple," match what she and Apple have consistently been saying. In April 2021, she told the Washington Post that Apple is funding a $200 million Restore Fund to work on forestry projects, for example.
Follow all the details of WWDC 2021 with the comprehensive AppleInsider coverage of the whole week-long event from June 7 through June 11, including details of all the new launches and updates.
Stay on top of all Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a fast update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.
Comments
Clean energy and renewables are coming, whether you like it or not. That’s where the energy jobs will be. You can get on board with it, or you can keep sharpening your harpoon while you insist that whale oil is where it’s at.
I went to CMU in the early ‘80 and watched the last gasp of heavy industry go down. For me as a college student it was a golden time in my life. But I could see the economic and social devastation it brought to so many. Climate change mandates as proposed today threaten similar harm.
I absolutely do not see climate change as a existential threat. But I would be far less opposed to activities geared toward mitigating the perceived threat if the proposed solutions didn’t have the side effect of ruining so many people’s lives in the process.
What exactly is the issue here? Change? Change is constant. What’s wrong with this country creating new industries? The problem with arguments like yours is they are usually based on ideology & are not based on history or facts.
I have no sympathy for the fossil fuel industry. They have the resources to diversify their energy portfolio. They should have started that process years ago.
As far as government involvement in the private sector to move the country forward, how did interstate highways happen &why? There are many examples of this throughout our country’s history from both sides of the aisle. There are many examples of government investment in industry & inventions that have moved this country forward.
You call it BS, but these subsidies, tax breaks and political leverage actually exist. They're a matter of public record. The only BS is the fiction that fossil fuel is the better economic solution.
now, if there is some breakthrough in EV and battery tech that makes them even a reasonable substitute at a reasonable price, the free market you deride would make EVs first choice. But it hasn’t so far. And getting the tax eaters to force it along faster so parasites can get to their utopia soonest means sub optimal outcomes all the way.
Happy for all subsidies and tax breaks, and additional taxes on certain sectors to prop up others, to cease for all energy sources. Level the playing field. May the most efficient, cheapest source of energy win.