Steve Jobs wasn't a good engineer, had to learn communication & sales says Wozniak
Steve Jobs wasn't a natural leader at marketing and communications, and had to learn it because he wasn't a good engineer, Apple co-founder Steve Wozniak claims in a new interview.
The former CEO and co-founder was widely celebrated as a great communicator and salesman, due to his legendary on-stage performances at Apple special events. However, Jobs wasn't always the natural showman, says co-founder Steve Wozniak.
Speaking to CNBC, Woz discussed how Jobs had to compensate for not being a skilled computer engineer, and he did so by working on his communication skills.
"He learned a lot of marketing principles because he wasn't really capable, engineering-wise, you know, computer hardware [and] software," said Woz. "He had to find other areas to make himself important."
Following on from comments made in 2021 about how Jobs' "personality changed" from fun-loving to serious when Apple was founded, Woz adds more to the story. According to him, an important part of the change was watching Jobs "develop his communication [skills]" for the good of the company.
"Being the main communicator and main business decider of things. He was very good at [that]," recounts Woz.
Jobs' skill helped promote Apple as a maker of user-friendly devices like the iPhone, making it "an understandable technology product in your hand that the Average Joe wouldn't get confused by."
Later, in 2020, rival Bill Gates admitted he was "so jealous" of how Jobs was a natural public speaker. Gates went on to say Jobs was "a genius" for how he could inspire customers and employees alike.
During the interview, Wozniak contrasted Jobs' skill with that of contestants taking part in the "Unicorn Hunters" reality show. Woz was "amazed" at the lack of communications skills of some of the entrepreneurs taking part.
"We watched a lot of pitches that were kind of rough and stuttering, and they'd kind of lose themselves, and that doesn't help when you're pitching to investors," he commented.
Read on AppleInsider
The former CEO and co-founder was widely celebrated as a great communicator and salesman, due to his legendary on-stage performances at Apple special events. However, Jobs wasn't always the natural showman, says co-founder Steve Wozniak.
Speaking to CNBC, Woz discussed how Jobs had to compensate for not being a skilled computer engineer, and he did so by working on his communication skills.
"He learned a lot of marketing principles because he wasn't really capable, engineering-wise, you know, computer hardware [and] software," said Woz. "He had to find other areas to make himself important."
Following on from comments made in 2021 about how Jobs' "personality changed" from fun-loving to serious when Apple was founded, Woz adds more to the story. According to him, an important part of the change was watching Jobs "develop his communication [skills]" for the good of the company.
"Being the main communicator and main business decider of things. He was very good at [that]," recounts Woz.
Jobs' skill helped promote Apple as a maker of user-friendly devices like the iPhone, making it "an understandable technology product in your hand that the Average Joe wouldn't get confused by."
Later, in 2020, rival Bill Gates admitted he was "so jealous" of how Jobs was a natural public speaker. Gates went on to say Jobs was "a genius" for how he could inspire customers and employees alike.
During the interview, Wozniak contrasted Jobs' skill with that of contestants taking part in the "Unicorn Hunters" reality show. Woz was "amazed" at the lack of communications skills of some of the entrepreneurs taking part.
"We watched a lot of pitches that were kind of rough and stuttering, and they'd kind of lose themselves, and that doesn't help when you're pitching to investors," he commented.
Read on AppleInsider
Comments
i often think, “Without Woz, Apple will never started. Without Jobs, Apple will never succeeded”
I don't think Jobs' had to learn anything about marketing. He already knew how to sell his ideas. What made Jobs special was his love of Art. He loved Calligraphy and other forms of art. I don't think he ever wanted to be an Engineer. He knew success was at the intersection of Art and Computing and he was right.
As @Hodar says neither would have found success without the other.
I respect what he did and he is entitled to his opinion. It is just sad to see him resort to this kind of talk. Frankly, it makes him look silly.
Woz’s inability to do anything of note since the Apple II tells you all you need to know about his “genius”. Steve Jobs continued to pursue his vision of personal computing for more than three decades, setting Apple on the path to becoming the world’s most successful company.
Love the guy, and always appreciate hearing him reminisce and share stories from early Apple.
‘Nuff said‼️;)
It just goes to show you that you can make something great, but if you don’t know how to market it, nobody will ever know.