Young filmmaker given 'Dream Studio Makeover' by Apple
Apple has kitted out an aspiring documentary and music video filmmaker with a Mac Studio and an array of accessories, in what it's calling a "Dream Studio Makeover" project.
Filmmaker Cam Blumberg learns he's being given a Mac Studio
Filmmaker Cam Blumberg had been struggling to make films on a 2018 MacBook Pro with 512GB SSD. He's now been given at least $6,795 worth of Apple gear, plus further accessories including a 24TB external drive.
Apple first reached out to Jared Polin, who runs the popular "Fro Knows Photo" YouTube channel, asking for help locating a worth recipient of this "Dream Studio Makeover."
Cam Blumberg was chosen and invited to a tour of Polin's own studio, where he was surprised with devices including:
Read on AppleInsider
Filmmaker Cam Blumberg learns he's being given a Mac Studio
Filmmaker Cam Blumberg had been struggling to make films on a 2018 MacBook Pro with 512GB SSD. He's now been given at least $6,795 worth of Apple gear, plus further accessories including a 24TB external drive.
Apple first reached out to Jared Polin, who runs the popular "Fro Knows Photo" YouTube channel, asking for help locating a worth recipient of this "Dream Studio Makeover."
Cam Blumberg was chosen and invited to a tour of Polin's own studio, where he was surprised with devices including:
- Mac Studio
- 14-inch MacBook Pro
- Studio Display
- iPhone 13 Pro Max
- HomePod mini
- Magic Keyboard and Trackpad
Read on AppleInsider
Comments
Cam Blumberg fIts the bill perfectly. He's young, doesn't have great gear, and does show a lot of promise. He may not have published tons of stuff, but his work is pretty good for his age, and he's exactly what Apple needed: someone with promise.
Also, you do realize that at no point was it a requirement to find the neediest filmmaker with the worst or most faulty equipment, right? While somehow also being super prolific? It was all but a coincidence that Cam was running out of disk space on an otherwise still-usable MacBook Pro. And while that Mac may still have some life left in it, the productivity gains he should expect from a 14" Apple Silicon MacBook Pro will be just ridiculous, not to mention the Mac Studio.
I wouldn't be surprised if the gifts had some strings attached, so I hope and kinda expect to hear from Cam again, and see some work that the new gear will have helped him produce. I honestly don't see much reason for negativity here. Do people exist who may "need" or "deserve" all this free equipment more, by some metric? Almost certainly. Did Apple have any obligation whatsoever to use that metric, and identify a candidate that you or me or anyone else would have preferred? Absolutely not. They did what they set out to do, and made the life of a promising young artist better by giving him a dream studio makeover. And that's it.