it will be less socially acceptable in China to buy U.S. products.
You raise a good point that has not been fully appreciated yet. Focus so far has been on how the tariffs will impact Apple's #1 market, the USA. But Apple's #2 market is China, where it will likely face economic retaliation of some kind by the Chinese government (despite a lot of Apple production being still based in China) in addition to what I'm sure will be anti-American sentiment on the part of Chinese consumers. Trump has quickly transformed the USA into a global supervillain (mirroring himself in that regard), and I'm both expecting and understanding of what will likely be a tsunami of anti-American sentiment everywhere. We are the bad guys now.
I’ve had long standing relationships with regular people in China and I know that there are plenty of Chinese citizens who do not subscribe to the the political leanings of their leader. You know, just like there are plenty of Americans who do not buy into the political propaganda that we are also subjected to on a daily basis.
We all know, in the US, in China, in the EU, etc., what bullshit looks, sounds, and smells like when it’s emanating from the mouths of those who are deeply infected with one or more strains of the political disease.
I’m not going to suddenly develop an animosity about buying Chinese goods because some political weirdo is spewing propaganda. I trust that there are plenty of reasonable people in China and other countries who feel the same way. Americans have no special immunity from bullshit and as far as I know there are no vaccines to combat it. But critical thinking helps.
People around the world have always placed high value in Apple products. They will keep buying them until their braindead leaders prohibit them from doing so, not by choice.
I still can’t believe people voted for this moron. It’s sad to see the pathetic joke this once great country has become.
For many people through out the world, who understand the the risks of the current worldwide Marxist takeover, your country is seen as once again leading a global recovery.
@AI, we have Like, Dislike and Informative buttons, but can we get a LMAO button?
I thought only the finished Apple products were imported to the US. The parts should ship directly to the factories and bypass tarrifs. The only tariffs are for the final products imported to the US and Apple could absorb that or get it waived. Moreover Apple could have stocked up before the tariff announcements and the tariffs may be over before stock is depleted.
So it is not sooo bad for Apple.
The market makers are just messing with Apple stocks.
This is a bafflingly wrong take. One of the worst I've seen yet.
As Wes already said, even raw materials get hit with the tariffs. Stock-ups on components like DRAM and NAND aren't in the US, they're in China and Taiwan. And, the processor for the iPhone 17 is only just now in the fabrication process.
If you think that Apple is stocking up on the unreleased, unannounced iPhone 17, without chips, enclosures, or motherboards fabricated yet, I don't even know what to tell you.
I’m going to plead ignorance on this too. Wouldn’t Apple have Han Hai purchase the components that go into the iPhone? That way it’s not a U.S. company buying those components. Then assemble the iPhones, many of which then get shipped to countries like The Philippines, where I’m residing. Should be zero tariffs in that whole supply chain for a phone not sold in the U.S.
For phones sold into the U.S. the tariff for the country of assembly would be applied, which is China in this case., a huge hit on that phone, but not also on its components too? That would be double dipping.
Those tariffs are actually worse than what they seem. Ford for example, had provided insights on this. Some of their components cross borders several times before they can make it in a vehicle, and each time they cross a border (either direction) they get taxed. Countries are returning the favor and taxing the US too, so when a component exits the US to get worked on, it gets taxed and when returned to the US it gets taxed again. This can happen up to four times, like an automatic transmission. This was never the case before because there was an agreement between those countries to not tax each other when working on components.
not to mention the fact that the higher prices coming for imported vehicles will give domestically produced vehicle manufacturers cover to raise their prices too. They would be fools not to. Extra profit awaits.
I still can’t believe people voted for this moron. It’s sad to see the pathetic joke this once great country has become.
For many people through out the world, who understand the the risks of the current worldwide Marxist takeover, your country is seen as once again leading a global recovery.
I stand corrected. The bit about Apple's $500 billion being new investments wasn't the dumbest thing I've read all day.
That's ok, you have your opinion but time will tell. Remember how Neville Chamberlain's appeasement was proven wrong while Winston Churchill saved the day.
Are you confusing Marxism with Fascism? Because it sure seems like you don’t know what you’re talking about. Marxism has nothing to do with any of this.
it will be less socially acceptable in China to buy U.S. products.
You raise a good point that has not been fully appreciated yet. Focus so far has been on how the tariffs will impact Apple's #1 market, the USA. But Apple's #2 market is China, where it will likely face economic retaliation of some kind by the Chinese government (despite a lot of Apple production being still based in China) in addition to what I'm sure will be anti-American sentiment on the part of Chinese consumers. Trump has quickly transformed the USA into a global supervillain (mirroring himself in that regard), and I'm both expecting and understanding of what will likely be a tsunami of anti-American sentiment everywhere. We are the bad guys now.
I’ve had long standing relationships with regular people in China and I know that there are plenty of Chinese citizens who do not subscribe to the the political leanings of their leader. You know, just like there are plenty of Americans who do not buy into the political propaganda that we are also subjected to on a daily basis.
We all know, in the US, in China, in the EU, etc., what bullshit looks, sounds, and smells like when it’s emanating from the mouths of those who are deeply infected with one or more strains of the political disease.
I’m not going to suddenly develop an animosity about buying Chinese goods because some political weirdo is spewing propaganda. I trust that there are plenty of reasonable people in China and other countries who feel the same way. Americans have no special immunity from bullshit and as far as I know there are no vaccines to combat it. But critical thinking helps.
People around the world have always placed high value in Apple products. They will keep buying them until their braindead leaders prohibit them from doing so, not by choice.
And, happily, Apple product consumers are not so price sensitive as consumers of the competition. They tend to be higher educated and higher earners, and I would suppose in careers that offer more job mobility, shielding them a bit better from layoffs and downturns in the economy. Not all, but generally speaking.
Maybe I’m missing something but Tim meeting with Trump and in Feb and then both announcing the 500b US investment has total exemption written all over it. Again am I missing something? Would welcome comments.
You're missing the fact that the President said yesterday that there were no exemptions.
"Some goods will not be subject to the Reciprocal Tariff. These include: (1) articles subject to 50 USC 1702(b); (2) steel/aluminum articles and autos/auto parts already subject to Section 232 tariffs; (3) copper, pharmaceuticals, semiconductors, and lumber articles; (4) all articles that may become subject to future Section 232 tariffs; (5) bullion; and (6) energy and other certain minerals that are not available in the United States."
It's not clear how much impact it will have on Apple's products.
This move is being widely criticized but other countries have been unfairly locking US companies out of trade for a long time. While this likely won't have a good outcome, continuing to let other countries engage in unfair business practices shouldn't just be accepted either. These tariffs are in response to the unfair trading practises of other countries. The expected outcome is that other countries start trading fairly and drop their original unfair business practises and tariffs and the US can do the same.
If the US tariffs were removed tomorrow, all that happens is US businesses go back to being taken advantage of. It's clearly a ham-fisted approach with the intent of trying to get a quick fix similar to the war negotiations but the US has a huge debt running out of control:
This is what the government spending cuts and tariffs are about. If there's a better way to fix the debt issue other than cutting spending and trying to make up trade deficits, they'd probably like to hear some ideas. These moves suggest they don't have any better ones.
Maybe I’m missing something but Tim meeting with Trump and in Feb and then both announcing the 500b US investment has total exemption written all over it. Again am I missing something? Would welcome comments.
You're missing the fact that the President said yesterday that there were no exemptions.
"Some goods will not be subject to the Reciprocal Tariff. These include: (1) articles subject to 50 USC 1702(b); (2) steel/aluminum articles and autos/auto parts already subject to Section 232 tariffs; (3) copper, pharmaceuticals, semiconductors, and lumber articles; (4) all articles that may become subject to future Section 232 tariffs; (5) bullion; and (6) energy and other certain minerals that are not available in the United States."
It's not clear how much impact it will have on Apple's products.
This move is being widely criticized but other countries have been unfairly locking US companies out of trade for a long time. While this likely won't have a good outcome, continuing to let other countries engage in unfair business practices shouldn't just be accepted either. These tariffs are in response to the unfair trading practises of other countries. The expected outcome is that other countries start trading fairly and drop their original unfair business practises and tariffs and the US can do the same.
If the US tariffs were removed tomorrow, all that happens is US businesses go back to being taken advantage of. It's clearly a ham-fisted approach with the intent of trying to get a quick fix similar to the war negotiations but the US has a huge debt running out of control:
This is what the government spending cuts and tariffs are about. If there's a better way to fix the debt issue other than cutting spending and trying to make up trade deficits, they'd probably like to hear some ideas. These moves suggest they don't have any better ones.
These moves suggest vast incompetence and blatant stupidity. The tariffs are calculated using nonsensical math that they tried to make look better using greek symbols that cancel each other out lmao.
The reality is it's all just bullshit. The tariffs aren't reciprocal because most countries had a 1.5 to 5 percent tariff. America had a 2.5% flat rate before for most countries. The new tariffs are derived by taking the trade deficit and dividing it by the total exports then dividing that percentage by half. It's insane and has no basis in any economic textbook on earth.
They're doing nothing but crashing the global economy, and for what? A made up goal that won't be reached because people will just stop buying things. It's the equivalent of giving every American $4,000 in debt due by the end of the year that'll automatically be taken out of everything they earn.
There's no unfair competition, at least not at the scale suggested by these tariffs. It's incredible that anyone could defend them. Listen to the experts -- ie not the Trump Administration.
And Mike's comment was alluding to the fact that there will be no exemptions provided to specific entities, which is what Trump was talking about in the speech.
Good lord. This is/will be catastrophic. It's very clear this will have incredible impact on Apple's products, but Apple's reaction is what is unknown. But forget Apple, everyone is about to suffer for this blatant corruption and stupidity.
This is what the government spending cuts and tariffs are about. If there's a better way to fix the debt issue other than cutting spending and trying to make up trade deficits, they'd probably like to hear some ideas. These moves suggest they don't have any better ones.
In mid-October last year, the widely respected financial journal, The Economist, ran with this headline and cover story: "The American Economy: The Envy of the World." And the sub-head was: "The American economy has left other rich countries in the dust." Not bad for the country that Trump has would have the brain-dead believe is in an "economic emergency" and the trading partner punching bag of the world. If so many countries are taking advantage of us, it would seem they're doing a pretty bad job of it!
The last time we tried tariffs this insane (Trump's are actually worse than Smoot-Hawley), they helped usher in the Great Depression. So there's your "proof of concept" and the reason high tariffs have been discredited by economists left, right and center ever since. It also goes without saying that triggering a recession and stagflation with this stupidity will cut growth and revenue, thereby driving up deficits even higher. And spare me the BS that Trump, the self-styled King of Debt, has ANY interest in solving the debt problem. In his first term, his unpaid for tax breaks to the richest blew up the national debt by more than all 44 previous presidents COMBINED.
As for spending cuts: the Pentagon budget is nearly $850 billion dollars and for decades has been spending more each year than the next 8-10 largest militaries in the world COMBINED. So how is it that we're always falling behind our adversaries? Why are so many weapons systems wildly overbudget, hugely behind schedule and never work as advertised? Seems like a place that's rife with waste, fraud and abuse. Musk, himself, has excoriated "idiots who are still building the F-35" and has pleaded, "...in the name of all this is holy, let us stop the worst military value for the money in history, which is the F-35 program." Did DOGE stop it? Nope. Where are the mass DOGE firings at the Pentagon? Why hasn't DOGE taking over the Pentagon computers? Why hasn't DOGE limited Pentagon credit cards to $1? Instead, DOGE is devastating health care and services for the veterans who risked their bodies and lives in defense of this country. Nice! DOGE isn't looking for waste, fraud and abuse--it is indiscriminately taking a chainsaw to the government to free up more money for tax cuts to millionaires and billionaires.
Trump's tariffs only affect goods imported in to the USA. Retaliatory tariffs will affect goods exported from the USA. The bulk of Apple's sales are not in the USA and almost all of its manufacturing is outside the USA. Hence most of Apple's business will be unaffected.
Trump has created an incentive to manufacture in the USA for domestic consumption but also an incentive to manufacture outside the USA for sales in the rest of the World. As manufacturing costs are higher in the USA, the net effect is likely to be higher prices but only in the USA.
This move is being widely criticized but other countries have been unfairly locking US companies out of trade for a long time. ... If the US tariffs were removed tomorrow, all that happens is US businesses go back to being taken advantage of.
We (EU) haven't been locking you out. We trade for $1600B and your deficit is 3%. There is one (1) company responsible for your deficit: Boeing. If they had shipped 777X within 5 years of schedule or delivered just 30 more 737 Max then you would have a clear trade surplus. Northrop could also have delivered just a few more F-35 jets. They didn't and now you hit EU with a 20% tariff.
We already felt betrayed on Greenland where you closed 15 bases and blamed us. And on Ukraine where you sided with Russia. The tariffs due to the failure of Boeing is the final straw. There is no love left. Reverting tariffs "tomorrow" won't bring back the relationship. You broke it - you fix it.
A tariff is a sales tax levied on goods as they enter the country. The buyer pays the tax, not the seller. On finished products, that tax will be passed on directly to the consumer. On parts, that tax will be incorporated into the price and passed on to the consumer. The talking point that Apple or “China” or anyone on the supply side will pay the tax for any length of time is ridiculous. Also remember that sales taxes are regressive. The more of your income that goes directly to buying things, the greater percentage of your income goes directly to paying the tax.
This is going to be a disaster.
Actually it depends on the seller whether or not they will absorb the cost.
Ford motor Compsny announced today that they will be selling their vehicles under invoice from today through early June. They have enough inventory to help offset the loss somewhat, but it’s an example of how sellers get creative in a temporary reset of trade relations.
It may posdible be tough in some markets for the short term, but the long term gain is worth shooting for.
As far as Apple, will be interesting to see if they raise prices at all - or to learn of any special treatment - regardless of the “no exemptions” statement someone here attributed to him.
I see a lot of knee-jerk reactions here and proclamations of doom with very little look at the reasons why it potential upside.
Let’s let the president cook and do his thing. It’s what he was elected to do. Apple is in communication and seems to be supportive of him. So let’s give it a bit and see how it shakes out before rushing to judgement one way or the other.
If anything, Apple could definitely absorb the cost since their pricing on anything upgraded I has been ridiculous for years now.
Hopefully this could ignite a return to pricing normally when all is said and done.
Trump does not have friends, he only has minions, that he can take advantage of. And have you ever seen him build something for others? He only builds for himself. Other buildings he breaks to remain with the highest.
So, when he is ready with America we will see a wasteland with here and there a golden tower, his tower.
According to ChatGPT Apple could also offset some of the decreasing US revenue per product by increasing prices worldwide and therefore increasing margins in other markets.
Trump's tariffs only affect goods imported in to the USA. Retaliatory tariffs will affect goods exported from the USA. The bulk of Apple's sales are not in the USA and almost all of its manufacturing is outside the USA. Hence most of Apple's business will be unaffected.
Trump has created an incentive to manufacture in the USA for domestic consumption but also an incentive to manufacture outside the USA for sales in the rest of the World. As manufacturing costs are higher in the USA, the net effect is likely to be higher prices but only in the USA.
As someone not currently residing in the US, I’m breaking out the popcorn.
Those tariffs are actually worse than what they seem. Ford for example, had provided insights on this. Some of their components cross borders several times before they can make it in a vehicle, and each time they cross a border (either direction) they get taxed. Countries are returning the favor and taxing the US too, so when a component exits the US to get worked on, it gets taxed and when returned to the US it gets taxed again. This can happen up to four times, like an automatic transmission. This was never the case before because there was an agreement between those countries to not tax each other when working on components.
not to mention the fact that the higher prices coming for imported vehicles will give domestically produced vehicle manufacturers cover to raise their prices too. They would be fools not to. Extra profit awaits.
The whole point of tariffs is to allow domestic companies to increase prices.
According to ChatGPT Apple could also offset some of the decreasing US revenue per product by increasing prices worldwide and therefore increasing margins in other markets.
That would definitely hit sales revenue in those markets as, while Apple says it didn't raise prices of some models, that was only in the US. The rest of the world was already squirming under price rices and even the 16e is expensive in most regions. On top of that, local sales taxes also add to the burden.
China is likely to be a huge problem for Apple even without the possibility of Chinese government intervention. Consumers might boycott US products where non-US alternatives are available. It's not like Chinese consumers are strapped for choice.
Trump's ranting about unfair added taxes (VAT) is one of the clearest signs he has no clue about what he's talking about.
The tariffs are only part of the problem. The unpredictable nature of Trump and the administration make navigating the months and years ahead almost impossible. Tariffs also provoke currency fluctuations that can swing both ways. Initial tariffs saw the euro fall (making US imports more expensive) but the 'Liberation Day' tariffs are seeing the dollar take a hit.
In a word it's chaos.
Increasing manufacturing in the US is mission impossible unless you want to manufacture products that no one can afford to buy. Then there is the timeframe to pull that off (impossible in the short and mid term) and then, in the case of advanced manufacturing, find skilled workers to oversee the processes.
Trump could have achieved his goals by sitting down and presenting his specific qualms with each nation/bloc.
Instead he chose to unilaterally pull the rug out from under the feet of the world (the US included).
It would be nice to see the rest of the world hold out and not negotiate under these impositions and let reality set in for US business and consumers. If US consumers stopped buying foreign tariff-impacted goods it would starve the administration of the revenues it would inevitably need to subsidise things like the agricultural industry which will take a hit just like it did in his first term.
I still can’t believe people voted for this moron. It’s sad to see the pathetic joke this once great country has become.
So what do you want to do w the $36T debt? This guy has the balls to do something about it. We been ripped off for a long time. Americans are just buying & consuming cheap imports. Just look at your closets, your house, probably 99% are all imported by greedy importers. TEMU anyone?? Probably 90% are not utilized.
A tariff is a sales tax levied on goods as they enter the country. The buyer pays the tax, not the seller. On finished products, that tax will be passed on directly to the consumer. On parts, that tax will be incorporated into the price and passed on to the consumer. The talking point that Apple or “China” or anyone on the supply side will pay the tax for any length of time is ridiculous. Also remember that sales taxes are regressive. The more of your income that goes directly to buying things, the greater percentage of your income goes directly to paying the tax.
This is going to be a disaster.
Actually it depends on the seller whether or not they will absorb the cost.
Ford motor Compsny announced today that they will be selling their vehicles under invoice from today through early June. They have enough inventory to help offset the loss somewhat, but it’s an example of how sellers get creative in a temporary reset of trade relations.
Reports are that US domestic auto manufacturers were threatened with "bad things" if they raise prices in the near-term.
Comments
For phones sold into the U.S. the tariff for the country of assembly would be applied, which is China in this case., a huge hit on that phone, but not also on its components too? That would be double dipping.
https://www.whitehouse.gov/fact-sheets/2025/04/fact-sheet-president-donald-j-trump-declares-national-emergency-to-increase-our-competitive-edge-protect-our-sovereignty-and-strengthen-our-national-and-economic-security/
"Some goods will not be subject to the Reciprocal Tariff. These include: (1) articles subject to 50 USC 1702(b); (2) steel/aluminum articles and autos/auto parts already subject to Section 232 tariffs; (3) copper, pharmaceuticals, semiconductors, and lumber articles; (4) all articles that may become subject to future Section 232 tariffs; (5) bullion; and (6) energy and other certain minerals that are not available in the United States."
https://www.msn.com/en-us/money/other/semiconductors-are-exempt-from-trump-s-massive-32-tariff-on-taiwan-though-pc-gamers-will-still-feel-the-heat/ar-AA1Cev7t
It's not clear how much impact it will have on Apple's products.
This move is being widely criticized but other countries have been unfairly locking US companies out of trade for a long time. While this likely won't have a good outcome, continuing to let other countries engage in unfair business practices shouldn't just be accepted either. These tariffs are in response to the unfair trading practises of other countries. The expected outcome is that other countries start trading fairly and drop their original unfair business practises and tariffs and the US can do the same.
https://ustr.gov/issue-areas/reciprocal-tariff-calculations
If the US tariffs were removed tomorrow, all that happens is US businesses go back to being taken advantage of. It's clearly a ham-fisted approach with the intent of trying to get a quick fix similar to the war negotiations but the US has a huge debt running out of control:
https://www.msn.com/en-us/money/markets/us-could-hit-debt-ceiling-as-early-as-mid-july-study-shows/ar-AA1ByPeh
This is what the government spending cuts and tariffs are about. If there's a better way to fix the debt issue other than cutting spending and trying to make up trade deficits, they'd probably like to hear some ideas. These moves suggest they don't have any better ones.
The reality is it's all just bullshit. The tariffs aren't reciprocal because most countries had a 1.5 to 5 percent tariff. America had a 2.5% flat rate before for most countries. The new tariffs are derived by taking the trade deficit and dividing it by the total exports then dividing that percentage by half. It's insane and has no basis in any economic textbook on earth.
They're doing nothing but crashing the global economy, and for what? A made up goal that won't be reached because people will just stop buying things. It's the equivalent of giving every American $4,000 in debt due by the end of the year that'll automatically be taken out of everything they earn.
There's no unfair competition, at least not at the scale suggested by these tariffs. It's incredible that anyone could defend them. Listen to the experts -- ie not the Trump Administration.
And Mike's comment was alluding to the fact that there will be no exemptions provided to specific entities, which is what Trump was talking about in the speech.
In mid-October last year, the widely respected financial journal, The Economist, ran with this headline and cover story: "The American Economy: The Envy of the World." And the sub-head was: "The American economy has left other rich countries in the dust." Not bad for the country that Trump has would have the brain-dead believe is in an "economic emergency" and the trading partner punching bag of the world. If so many countries are taking advantage of us, it would seem they're doing a pretty bad job of it!
The last time we tried tariffs this insane (Trump's are actually worse than Smoot-Hawley), they helped usher in the Great Depression. So there's your "proof of concept" and the reason high tariffs have been discredited by economists left, right and center ever since. It also goes without saying that triggering a recession and stagflation with this stupidity will cut growth and revenue, thereby driving up deficits even higher. And spare me the BS that Trump, the self-styled King of Debt, has ANY interest in solving the debt problem. In his first term, his unpaid for tax breaks to the richest blew up the national debt by more than all 44 previous presidents COMBINED.
As for spending cuts: the Pentagon budget is nearly $850 billion dollars and for decades has been spending more each year than the next 8-10 largest militaries in the world COMBINED. So how is it that we're always falling behind our adversaries? Why are so many weapons systems wildly overbudget, hugely behind schedule and never work as advertised? Seems like a place that's rife with waste, fraud and abuse. Musk, himself, has excoriated "idiots who are still building the F-35" and has pleaded, "...in the name of all this is holy, let us stop the worst military value for the money in history, which is the F-35 program." Did DOGE stop it? Nope. Where are the mass DOGE firings at the Pentagon? Why hasn't DOGE taking over the Pentagon computers? Why hasn't DOGE limited Pentagon credit cards to $1? Instead, DOGE is devastating health care and services for the veterans who risked their bodies and lives in defense of this country. Nice! DOGE isn't looking for waste, fraud and abuse--it is indiscriminately taking a chainsaw to the government to free up more money for tax cuts to millionaires and billionaires.
Trump has created an incentive to manufacture in the USA for domestic consumption but also an incentive to manufacture outside the USA for sales in the rest of the World. As manufacturing costs are higher in the USA, the net effect is likely to be higher prices but only in the USA.
We already felt betrayed on Greenland where you closed 15 bases and blamed us. And on Ukraine where you sided with Russia. The tariffs due to the failure of Boeing is the final straw. There is no love left. Reverting tariffs "tomorrow" won't bring back the relationship. You broke it - you fix it.
China is likely to be a huge problem for Apple even without the possibility of Chinese government intervention. Consumers might boycott US products where non-US alternatives are available. It's not like Chinese consumers are strapped for choice.
Trump's ranting about unfair added taxes (VAT) is one of the clearest signs he has no clue about what he's talking about.
The tariffs are only part of the problem. The unpredictable nature of Trump and the administration make navigating the months and years ahead almost impossible. Tariffs also provoke currency fluctuations that can swing both ways. Initial tariffs saw the euro fall (making US imports more expensive) but the 'Liberation Day' tariffs are seeing the dollar take a hit.
In a word it's chaos.
Increasing manufacturing in the US is mission impossible unless you want to manufacture products that no one can afford to buy. Then there is the timeframe to pull that off (impossible in the short and mid term) and then, in the case of advanced manufacturing, find skilled workers to oversee the processes.
Trump could have achieved his goals by sitting down and presenting his specific qualms with each nation/bloc.
Instead he chose to unilaterally pull the rug out from under the feet of the world (the US included).
It would be nice to see the rest of the world hold out and not negotiate under these impositions and let reality set in for US business and consumers. If US consumers stopped buying foreign tariff-impacted goods it would starve the administration of the revenues it would inevitably need to subsidise things like the agricultural industry which will take a hit just like it did in his first term.
Sometimes you have to fight fire with fire.