Can Apple protect their ad style against copycats?
I just saw a Time Warner Cable commercia in which a customer stands in a completely white background and complains about how he can't get satellite to work right, etc. It even had the quirky music in the background. This is an obvious ripoff of switch commercials. Too bad their advertising agency isn't creative enough to figure out their own stuff
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I've been groaning to myself for about 2 years while dozens of various lazy ad producers rip off that style with abandon.
Apple should do what they do best. Be smug in knowing they set the standard, then move on to creating a new one, letting the rest scamble to again copy them.
Originally posted by johnq
Wow, you must have been like, having a life for the last 2 years. You need to watch more TV. But then maybe I watch too much. :
I've been groaning to myself for about 2 years while dozens of various lazy ad producers rip off that style with abandon.
Apple should do what they do best. Be smug in knowing they set the standard, then move on to creating a new one, letting the rest scamble to again copy them.
Yeah, I've been busy. I have noticed that Hershey's ads are very similar as well. Oh well. I guess if you can't create...copy. Just more proof that everyone wants to be like Apple, they just don't want to admit it.
HOT 30- and 40-something soccer mom vixens...
I am quite fond of those IBM ads with the magical business solutions.
The trendsetters always are copied. Nothing anyone can do about it.
Originally posted by Matsu
I hear they're putting Meredith Viera in one of those firm commercials, haha....
Oh, how I wish...yummy
in Canada, no such exemption for derivative/ironic "copying" of ideas, but less of a "sue-everybody" legal culture, so it nets out a similarly few lawsuits.
still... just proves (to all but Groverat) the old adage...
Apple Innovates, everyone else Imitates.
many agencies and clients are creatively bankrupt and steal from a few original winners, but i don't know if David Ogilvy's 60's VW ads could be considered the model of the modern white wall Apple ad. Good use of white space and elegantly functional products from a little known firm with a reputation for great engineering and design are a few of the only similarities.
All that ?imitation is the sincerest...? stuff aside, fact is all you have to do is flip the TV on to see, firsthand, how an idea - good OR bad - gets replayed.
To think: things started out calmly enough 3 or so years ago with some show with idiots running around on an island, screwing each other over on a weekly basis. Thanks to ITS success, we?re no bombarded with nightly ?Who Wants To Go On A Wild Police Chase With My Stepson?? bullcrap.
A recent sig of mine highlighted the trend also: ?Trading Spaces? becomes a nice little hit and a watchable, fun show. Before you can blink, there are 12-15 other ?let?s take some foo-foo designers and pair them with Mr. and Mrs. Joe Sixpack and let them redo their house or that of a friend?s?. Honestly: CMT, VH-1, MTV, Discovery, Style, TBS, HGTV (and probably more if I could remember) all have jumped on the ?Trading Spaces?/let?s do a before-and-after remodel with regular people? bandwagon.
Just stands to reason a quirky ad from Apple might get the ?hey, us too!? treatment.
I actually enjoy that show, though. They do some pretty insane stuff to these people's houses.