The Intel Ad: Photocopiers working full-time at Cupertino
Look at this. Just look at it. Isn't it clear this time that this ad is a blatant copy of a Postal Service video? I mean, there was some room left to argue about the Eminem ad, but this one? It's almost 100% the same!
Man, they seriously need to change their advertisement agency and start paying more attention to prior work.
Apple Intel Ad + Postal Service video side by side comparison movie
Man, they seriously need to change their advertisement agency and start paying more attention to prior work.
Apple Intel Ad + Postal Service video side by side comparison movie
Comments
Originally posted by Gene Clean
Look at this. Just look at it. Isn't it clear this time that this ad is a blatant copy of a Postal Service video? I mean, there was some room left to argue about the Eminem ad, but this one? It's almost 100% the same!
Man, they seriously need to change their advertisement agency and start paying more attention to prior work.
Apple Intel Ad + Postal Service video side by side comparison movie
Maybe they cut a deal w/ the postal service because they really liked their video and wanted to make something like it...
Originally posted by tacojohn
Maybe they cut a deal w/ the postal service because they really liked their video and wanted to make something like it...
No, they made no deal. Apparently (as BRussell noted) they hired the same guys and TOLD THEM TO DO A NEW VERSION OF THE SAME AD. Which, as we see, turned out to be the same ad just different people inside those white clothes. And Apple just accepted it and went ahead with is as if it was an original piece of work.
Originally posted by Gene Clean
No, they made no deal. Apparently (as BRussell noted) they hired the same guys and TOLD THEM TO DO A NEW VERSION OF THE SAME AD. Which, as we see, turned out to be the same ad just different people inside those white clothes. And Apple just accepted it and went ahead with is as if it was an original piece of work.
And you know all of this because...?
Originally posted by Chris Cuilla
And you know all of this because...?
Sarah Moody of Sub Pop Records, The Postal Service's Seattle record company, writes:
"... the Apple commercial is indeed very similar, it wasn't licensed in any form, and was made by the same directors as the Postal Service video. We weren't alerted to the fact that it existed until the day it came out."
Moody didn't say, but The PS's Such Great Heights video was made by directing duo Josh Melnick and Xander Charity, whose working name is Josh & Xander.
Apple's ad agency, TBWA\\Chiat\\Day, didn't respond to a request for comment.
Link
Originally posted by Gene Clean
Sarah Moody of Sub Pop Records, The Postal Service's Seattle record company, writes:
"... the Apple commercial is indeed very similar, it wasn't licensed in any form, and was made by the same directors as the Postal Service video. We weren't alerted to the fact that it existed until the day it came out."
Moody didn't say, but The PS's Such Great Heights video was made by directing duo Josh Melnick and Xander Charity, whose working name is Josh & Xander.
Apple's ad agency, TBWA\\Chiat\\Day, didn't respond to a request for comment.
Link
Do you have any evidence that Apple specifically requested a copy of the music video, or knew it was so similar?
Originally posted by groverat
Apple does everything first, so obviously the space-time continuum is screwing something up.
Actually I did it first. That being pointing out the similarity between the two a week ago:
http://forums.appleinsider.com/showt...phy#post865974
Originally posted by Gene Clean
Sarah Moody of Sub Pop Records, The Postal Service's Seattle record company, writes:
"... the Apple commercial is indeed very similar, it wasn't licensed in any form, and was made by the same directors as the Postal Service video. We weren't alerted to the fact that it existed until the day it came out."
Moody didn't say, but The PS's Such Great Heights video was made by directing duo Josh Melnick and Xander Charity, whose working name is Josh & Xander.
Apple's ad agency, TBWA\\Chiat\\Day, didn't respond to a request for comment.
Link
Yes, but you still don't have anything on the "TOLD THEM TO DO A NEW VERSION OF THE SAME AD" bit and the implication that Apple knew about the other video at all.
Originally posted by CosmoNut
Both ads suck, but I'm wondering what the USPS was trying to accomplish with theirs. What does a chip-manufacturing clean room have to do with the post office?
Originally posted by CosmoNut
Both ads suck, but I'm wondering what the USPS was trying to accomplish with theirs. What does a chip-manufacturing clean room have to do with the post office?
Is that you, Emily LaTella?
Originally posted by CosmoNut
Apparently there's something here that I'm missing. Pardon me for looking like an idiot.
The Postal Service is a music group (not very well known, so don't feel bad). The apple ad is a copy of a music video for their song "Such Great Heights"
I personally think the postal service is pretty good, and such great heights is a fine tune. It's a two person group and the singer is also the front man for death cab for cutie, a band which, ironically, I can't stand.
I think it would have been cool if they'd actually had such great heights on in the background.
Such great heights (a cover of it anyways) is used in an add for M&M's.
Originally posted by Flounder
The Postal Service is a music group (not very well known, so don't feel bad).
Yes, it all makes more sense now. Maybe in the future stuff like this can be made a bit more clear for those of us not in the know. I'd hate to reply to a thread entitled "Anybody like Chinese Food?" when the author is really talking about a TV show or something.
Originally posted by Flounder
Such great heights (a cover of it anyways) is used in an add for M&M's.
Yes, and that version (by Iron & Wine) is also on the Garden State movie soundtrack. That's where I first learned of the song.
Originally posted by BRussell
Do you have any evidence that Apple specifically requested a copy of the music video, or knew it was so similar?
Apple is a big company, and big companies do research before hiring directors for a multi-million dollar campaign ad. Either that, or, coupled with Lugz, this is one string of some incredible coincidences.
Originally posted by Gene Clean
Apple is a big company, and big companies do research before hiring directors for a multi-million dollar campaign ad. Either that, or, coupled with Lugz, this is one string of some incredible coincidences.
"No" would have been more succinct.
Originally posted by Chris Cuilla
"No" would have been more succinct.
So, you're Apple, and you want to hire a director (in this case two) for a very important ad that you want to use to announce your transition to Intel chips, and you don't even research the prior work of the directors you hired? You have no idea what they did? You don't ask for a resume, portfolio? You just grab some guy off the street and tell him to shoot an ad for you multi-million dollar campaign?
It seems a little strange to me that Apple had no idea what these guys did before they were hired. If they did, and this most certainly means they were aware of that video they shot for Postal Service, then they clearly gave them permission to re-create their work, all the way to the tiniest detail, to be re-used on the "new" ad.
Or it could be a string of unbelievable coincidences too. The directores forgot about the video they shot for Postal Service, and Apple never bothered to ask them for a portfolio. Lugz is actually the secret name for Apple and they specialize in iPod Boots. It's possible.