Intel Ad watered down
Was watching Channel 5 last night in uk. Couldn't believe my eyes when I saw the Intel ad appear on screen, but then realised they had changed it.
It doesn't have the same bite and I imagine non-mac people saying "So what?".
There is no "impulse to buy" feeling with the new ad. What does everybody else feel about the new ad?
http://www.apple.com/uk/intel/ads/
It doesn't have the same bite and I imagine non-mac people saying "So what?".
There is no "impulse to buy" feeling with the new ad. What does everybody else feel about the new ad?
http://www.apple.com/uk/intel/ads/
Comments
http://www.apple.com/intel/ads/
Did they have to water things down for the UK market?
Perhaps they're trying to prevent being sued for false advertisement.
Anyone have a reason for the change? Some international advertising law or something?
Originally posted by CosmoNut
Notice the omission of the word "boring" when referring to PCs.
Technically, "boring" was never in the ad to begin with. The word was "dull", but I guess that doesn't really matter too much
Terrible rewrite.
Originally posted by psychboy
Technically, "boring" was never in the ad to begin with. The word was "dull", but I guess that doesn't really matter too much
My bad. Same difference.
Originally posted by appleman76
Maybe the UK made apple change it for some reason.
I'm pretty sure that in the UK, you are not allowed to make subjective comparisons with your competitors. You are allowed to state simple, non-disputable facts, such as "our product is cheaper than theirs", but not subjective things such as "our product is more interesting than theirs".
Originally posted by BenRoethig
Apple's original ad was arrogant trash. Apple's superior OS makes them better, not belonging to the creative elite.
Ding ding!
Is the voice that of Jack Bauer from 24?
No, that's Kiefer Sutherland who plays Jack Bauer.