Intel Ad watered down

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matracermatracer
Posted:
in General Discussion edited January 2014
Was watching Channel 5 last night in uk. Couldn't believe my eyes when I saw the Intel ad appear on screen, but then realised they had changed it.



It doesn't have the same bite and I imagine non-mac people saying "So what?".



There is no "impulse to buy" feeling with the new ad. What does everybody else feel about the new ad?



http://www.apple.com/uk/intel/ads/

Comments

  • Reply 1 of 17
    cosmonutcosmonut Posts: 4,872member
    Notice the omission of the word "boring" when referring to PCs.
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  • Reply 2 of 17
    andersanders Posts: 6,523member
    And "trapped"
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  • Reply 3 of 17
    bergermeisterbergermeister Posts: 6,784member
    Apple USA still as the original version



    http://www.apple.com/intel/ads/



    Did they have to water things down for the UK market?
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  • Reply 4 of 17
    ichiban_jayichiban_jay Posts: 660member
    *shudders* yeah, the sentences seem too long to have the right rhythm.



    Perhaps they're trying to prevent being sued for false advertisement.
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  • Reply 5 of 17
    xoolxool Posts: 2,460member
    The new voiceover seems downright sleepy. The original version has far more punch.



    Anyone have a reason for the change? Some international advertising law or something?
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  • Reply 6 of 17
    psychboypsychboy Posts: 46member
    Quote:

    Originally posted by CosmoNut

    Notice the omission of the word "boring" when referring to PCs.



    Technically, "boring" was never in the ad to begin with. The word was "dull", but I guess that doesn't really matter too much
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  • Reply 7 of 17
    hardeeharharhardeeharhar Posts: 4,841member
    ugh.



    Terrible rewrite.
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  • Reply 8 of 17
    benroethigbenroethig Posts: 2,782member
    Apple's original ad was arrogant trash. Apple's superior OS makes them better, not belonging to the creative elite.
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  • Reply 9 of 17
    cosmonutcosmonut Posts: 4,872member
    Quote:

    Originally posted by psychboy

    Technically, "boring" was never in the ad to begin with. The word was "dull", but I guess that doesn't really matter too much



    My bad. Same difference.
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  • Reply 10 of 17
    mbg5mbg5 Posts: 36member
    thats not very good advertising
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  • Reply 11 of 17
    appleman76appleman76 Posts: 32member
    That is one very bad rewrite. It always seems like that UK versions of commercials or always different then the US versions. Maybe the UK made apple change it for some reason.
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  • Reply 12 of 17
    mr. hmr. h Posts: 4,870member
    Quote:

    Originally posted by appleman76

    Maybe the UK made apple change it for some reason.



    I'm pretty sure that in the UK, you are not allowed to make subjective comparisons with your competitors. You are allowed to state simple, non-disputable facts, such as "our product is cheaper than theirs", but not subjective things such as "our product is more interesting than theirs".
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  • Reply 13 of 17
    mbg5mbg5 Posts: 36member
    that makes sense..i stilldont like it
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  • Reply 14 of 17
    trobertstroberts Posts: 702member
    I like the UK version better it is more honest, but the delivery/voice could have been better.
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  • Reply 15 of 17
    bergermeisterbergermeister Posts: 6,784member
    Is the voice that of Jack Bauer from 24?
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  • Reply 16 of 17
    gene cleangene clean Posts: 3,481member
    Quote:

    Originally posted by BenRoethig

    Apple's original ad was arrogant trash. Apple's superior OS makes them better, not belonging to the creative elite.



    Ding ding!



    Quote:

    Is the voice that of Jack Bauer from 24?



    No, that's Kiefer Sutherland who plays Jack Bauer.
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  • Reply 17 of 17
    bergermeisterbergermeister Posts: 6,784member
    That's the name I was looking for...
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