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AirPods Max four years later: a missed spatial computing opportunity
foregoneconclusion said:charlesn said:foregoneconclusion said:$550 isn't really an "ultra premium" price range for headphones. It's really more a of mid-range. There are all kinds of products in the $700 to $1,0000 price range.
That's not really different relative to cars where economy is $15,000 to $25,000, mid range is $30,000 to $60,000, and luxury would be $60,000 to $90,000. The current average new car price is around $45,000 right now.
People spending more are either audio nerds or professionals.
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Apple is rumored to be opening its first store in Oxford
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Apple TV+ tries to become the first US streamer in China
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Apple is right to ditch folding iPad plans in favor of the iPhone Fold
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BMW confirms it will not support CarPlay Ultra
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Apple seeds the first public betas of iOS 26, iPadOS 26, macOS 26
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Apple CEO Tim Cook gifts President Trump gold & glass commemorative plaque
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Meta has poached two more heavyweights from Apple's AI team
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Jony Ive talks about minimalism, taste, and Apple's design group
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Apple turns off data protection in the UK rather than comply with backdoor mandate