Apple Card is a killer app. Apple will sell future iPhones on instalment plans, which you can charge to your Apple Card. And then use the rebates to buy Apple TV+ subscriptions.
Apple’s future is in subscriptions and instalments. Brilliant.
What this article describes may seem damning to a layman, but is actually standard business practices. In many countries, even government linked companies try all the time to hijack and copy ideas from smaller companies. What’s new? It is just business as usual and human nature.