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Microsoft's "success" with it's devices is easily monitored when I leave the Apple Store in the St. Louis Galleria mall location and walk down the corridor past the Microsoft store. Day of the week or time of day doesn't matter, there is never more than one or two customers present to busy the store staff. But it is always a contrast to the numbers of customers at the Apple Store. Sad.
FYI - I love my AirPods. They work seamlessly with iPhone 7, iPad Air, iMac (2012) and can be controlled with Apple Watch 1. Pause playback if you remove one of them and restart when I reinsert it. The Case/recharger is capable, small and of course has same charging port as all current devices so it can be charged in several ways. Sound quality is better than my other earbuds and the AirPods fit better too and the lack of a cable eliminates the force that would pull them out.
Best holiday present I bought myself and a Apple product invention thru and thru. Great job. Kudos to the electronic and manufacturing engineers and the assemblers.