mattinoz

When the critics say this release is lack lustre they will be very much correct. 

9secondkox2 said:

Unfortunately, this article is an example of the VP problem. 

If you need miles and miles of text to evangelize the product and “explain” why all the stuff thrown at the wall is somehow collected into a killer app, then none exists. “Oh, the killer app is everything all together!” Nope. Sorry. Doesn’t work like that. 

This has been the problem even in internal testing. Apple’s own staff had concerns. Now, outside of fanboys or developer evangelists,  it’s a big question mark and rightly so. 

Downplaying customer price concerns over a non essential product is also troublesome - especially during inflation. 

The VP HAS POTENTIAL and can become something great - if Apple can figure out why they made it to begin with. 

So far, they’ve simply just built a better headset. Will it be enough to actually become a viable “platform?” We will know in two years, after the initial early adopter phase is over. 

Let's not confuse a pundit known for being overly wordy and who often misses the point even when it is historically recorded, with Apple, who do keep their cards close to their chest even internally. So staff being confused about what the end game isn't a sign that there aren't people in Apple very much with an end game in mind. 

Look around. Those who are in the space of practical training are normally rabid self-promoters, yet for a few months now, I know a couple who have been oddly quiet and would make great demos at the launch event. I think Apple have a good idea where there are markets where the price point represents a saving and an improvement on traditional methods and where there is so much value in those systems that a cheaper system would increase the roll-out of them, soaking up all the units Apple can produce.

Add to that the massive improvements in scanning of 3D environments for all sorts of technical uses, and it is easy to see the 2 coming together in interesting ways to be the "killer app" that would take it mainstream once there is the production to allow that. 

digitol said:

Yeah. Epic games and this clown Tim oh and Seeeney too, absolutely are horrible. I’m see this as Both wrong. Apple, is absolutely monopolizing, by not allowing apps be loaded or installed via website, like a computer currently can, but soon won’t. Cough M1 mac, cough bigsur and then ear coming future. However epic is just as wrong/bad. Verdict. Both can go to hell. 

A web app can still very much be loaded from a website and probably more than capable than 70% of the apps on their phone. Yet these apps still want to be on the store because of the brand value association they get from being there.

charlesn said:

mrstep said:

True on sustained performance, but the odd thing is that there's been almost no weight difference ("Air"?) for years when it was 2.8lbs vs 3lbs. Apparently the solution was to make the Pro start at 14" and 3.5 lbs, I'd still love to see a true Air show up at the 2 lb mark again. ߤ禺wj;♂️ 

Thank you for pointing out that the Air stopped being "airy" long ago, with almost no weight difference vs MBP until the latest MBPs put on weight.

Sadly, the second iteration of a "true Air" has come and gone: it was the Macbook 12" Retina. 2 pounds of pure joy. Not only was it my primary work computer for five years, but it was the choice of pretty much every top level exec at the top ten cable channel where I was employed. Sure, our video editors weren't using it, but the idea that you couldn't get "real work done" on the MBA 12" was just ridiculous. My current MBA M2 feels unwieldy and like an anchor compared to the super compact and lightweight MB 12" Retina. I keep hoping they resurrect it with Apple Silicon, but I doubt that will happen. 

This is the problem with only one line. People want the extremes either super light and portable or enough benchmarking on power to be a desktop replacement. 

jasonfj said:

I wonder why Apple couldn’t have made it a single modifier key. 

because each modifier does its own thing( I've just discovered.)
Shift makes noise when you change volume which is normally a silent operation, Option opens sound control panel. Also good to know

macbootx said:

Craig Federighi all the way. He’s got the hair for
the job. 

I'd be on Team Hair Force One

Publically, when he talks off the cuff, it is very clear he's all about the customer, how the product drives them, and enables them. Look Tim Cook has done wonderful things and will continue to do so but he seems to  see customer satisfaction as a number that needs to go up, Craig seems to see customers as people who will surprise him and challenge him to design better based on how they invent news ways of doing things with the tech. 

Would make a nice Tick-Tock A CEO with vision supported by people who understand how to be efficient because the last CEO was effecient surrounded by vision. Situation reverses each time. 


 

Apple doesn't do toys - if they use Generative AI it will be to make tasks happen for the customer. Not just spew a wall of text with buzzwords that align to a topic with no factual regard for the topic. 

After all, that is what a Chatbot do currently, which is why they are loved by marketing and teams. 
It doesn't seem like it is worth Apple's while to try and get to that next benchmark, but there would be a lot of value in helping developers leverage that work to get there. 
Developer tools in AI rumours make sense for Apple. Any feature that is customer-facing will not be branded AI outside of bullet point on a slide with maybe a nice graphic. 

jellyapple said:

Apple is a sleepyhead in AI. All early birds have got their worms and Apple is slowly getting up from bed. 

If the one really profitable companies in AI are nVidia and hardware makers, and Apple are willing to regear the MacPro Chips and casing around eating their lunch. It would seem like there are a lot of worms to catch. 

Nice, Apple is really looking at tech level 2 for AI. Not just brute force "proof of concepts," they seem to be seriously trying to drive refinement, cleaner, smaller and more usefully integrated AI.

M4 ultra code name is what Hidra sounds like but isn't at all "the mythical multiheaded beast". Indeed it is an attractive island in Norway and Apple like naming things after attractive locations. 

Still, the previous ultras have been multi-headed beasts. Maybe this one will be a true multi-headed beast; add, say, lots of PCIe interface with CXL support so that a MacPro or this rumoured AI server could have multiple MPX modules in a single unit. Even maybe work with other manufacturers AI accelerates (or GPU).