Deeeds

I celebrate any article containing this delicious turn of phrase:

"...Samsung initially experienced a "crisis of design" and responded by initiating an iPhone counterfeiting program."

The bad news ---- he'll be replaced by the guys did Apple Music's UI.

Search, Social, Adverstising, Big Data, AI, gaming, liveTV, video sharing, should all be part of Apple's services portfolio.

I think you're missing a massive truth in this article.

If Apple manages to make advertising based on search, social activity, big data and "news" less profitable (perhaps even undesirable) then it will harm Apple's competitors, and give Apple more success with greater control of other services consumers value - and directly pay for.

Apple has telegraphed their desire to block ads from the mobile web. Think about what that means a little more deeply.

This looks like extreme tokenism. 


Tim Cook championing the giving of a single day's pay to the school could have demonstrated pay disparity in a productive manner.

One single day of Tim's income could hire 100 guys for the day, and pay for their tools and all the resources required to build whatever was needed and desired.


With money left over for pizza and beers for everyone afterwords.

Why isn't this free?

Garage Band should cost money, it's a well featured, incredibly wide and deep product.

iMovie is, by any comparison, an embarrassment. 

Nightshift should be a Force Touch anywhere on the Brightness Slider.

Certainly doesn't need to take up valuable button real estate in the Control Centre.

These options clearly show the user activity desires of Apple. Interesting because there was a time when effort went into surfacing functionality of genuine benefit to ease of user experience, and operational rapidity. Previously one might even expect some focus on user joy. Now there's a peculiar fascination with extraction. Is "Redeem" really the second most common operation in the AppStore and Apple Music? Or even in the top ten most likely user behaviours?