mattrogers_2
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Apple's established 'staircase model' suggests 'iPhone 8' price could reach $1100
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Watch: HEIF vs. JPEG on iPhone 8 compared
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Apple fighting movie studios to keep 4K films priced at $20 on iTunes
gatorguy said:This is a two-headed coin. While paying less for media content is nice for consumers (and Apple will profit more if iTunes is the go-to for movies) it may discourage content creators investment in quality films and music. It's already tough for music performers and writers to make a living from streaming songs, and studios may suffer from ever-cheaper movie streaming as well with big-budget productions making less and less financial sense, especially as theater visits are declining.
The problem they will have is with Apple having a least a two-prong approach to forcing their way, reduce old-line studios and production houses profits by demanding lower prices while trumpeting the benefit to consumers (!), and at the same time using some of the Apple $B's to start their own shows and movies to compete with and replace them. IMO bending now would seem to play into Apple's plans to be the major force in video too just as they were in music.