jakespeed

Its true, as I can see the data similarly to Apple, that X outsells 8 and 8+, but combined 8 outsells X. It matters a little I guess. The good news is the higher price point 8+ outsells the 8 or the average iPhone sale price would be lower. The other good news is that over 40% of Apple users don't have either and are using 7 or older - which means upgrade cycle coming up of nearly 1/2 the iPhones sold in 2015/16/17 being replaced, plus a few Android devices too.

“Own inventory” strategy