tiredskills

If early car makers had asked people what they wanted, they would have said a faster horse.

Why can't it be Qi3?

davidw said:

tiredskills said:

lotones said:

tiredskills said:

lotones said:

VictorMortimer said:

Hopefully 2010 is far enough away that they'll be able to use the elapsed time to demonstrate that the trademark is now generic.

Lots of places and things are named apple, including a very common and popular fruit.  This is why common English words should NOT be trademarkable in the first place.  Apple should have stuck with Apple Computer if they wanted something trademarkable.

Oh, so anyone should be able to open a restaurant and call it "Starbucks"? Or hell... an electronics store, and call it "Microsoft"? yeah... no.

What common meaning do Starbucks and Microsoft have where you are?

The fact that word "apple" has a common meaning is irrelevant. When you trademark that word for your business name, you have the right to defend your business identity, within reasonable parameters. 

Actually it matters a fair amount, and the reasonable parameter would be that Apple Inc were not in the cinema business in 2013.

If Apple was not in the "cinema" business in 2013, then what is the company that owns "Apple Cinema" excuse for not trademarking the name "Apple Cinema", when they had the chance.

Why would they need an excuse?  Registering a trademark isn't required to run a business.

Stabitha_Christie said:

tiredskills said:

The state of software, developer relations, and the intelligence debacle is shaking a lot of confidence.  I can't remember a WWDC that has seen Apple more on the back foot.

You missed the mid to late 90s. That was pretty f-ing dire. 

Fair to say. I don’t remember those because I wasn’t that interested in Apple back then. Adjust my statement to “since the early 00s”.

The state of software, developer relations, and the intelligence debacle is shaking a lot of confidence.  I can't remember a WWDC that has seen Apple more on the back foot.

I can't see how Apple's strategy here is going to stand any significant chance against Android Auto, which has a big head start, more flexibility, and doesn't have any issue with the car owner having the other type of phone.  The Apple UI is nice, but doesn't add much. 

Xed said:

tiredskills said:

I went "heh", and moved on with my life.

Except for then going to the forum section on a tech website's article to let us know how fleeting your momentary amusement was. 🙄

That wasn't prompted by Apple's marketing so much as the absurdly long article explaining how clever it was.

As with lots of these squabbles, both sides are assholes that could use a clobbering with a common sense and decency fish.

Excellent work by the EU.  Apple dug their own hole here.