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  • Apple accused of trademark abuse in new 'Memoji' lawsuit

    Apple's listing on the Trademark List appears to be something of a fuck you to these folks. Memoji as listed there now is all-caps MEMOJI® (unlike every other mark listed) and if you look at the original lawsuit, you'll find the Android app was using MEMOJI while Apple was using Memoji. This is also in contrast to how Apple actually uses it, as Memoji.

    Basically Social Tech filed an intent to use MEMOJI [Pseudo mark: ME MOJI] in April 2016 and then, more than two years later, was still not ready to go when Apple launched Memoji. They then scrambled to put something out so they could capitalize on having filed the intent to use and maintained it over those two years.

    Also, the trademark application that Apple did buy was for MEmoji ... [Pseudo mark: ME EMOJI] -- filed April 2017.

    So they are different.

    Maybe when Apple's lawyer cites "common law" in its defense he is talking about the fact Social Technologies did not launch until after Apple did so. So they can't complain about getting swamped, and they have no right to recompense for that. Apple isn't required to sit around waiting to see if Social Tech will ever launch. They can argue about ME EMOJI versus ME MOJI, but that's all. And maybe that's a loser for Social Tech, because ME EMOJI is a stronger pseudo mark than ME MOJI -- WTF is a "MOJI" ? -- when Apple uses "Memoji."
  • Sen. Amy Klobuchar plans to hold antitrust subcommittee hearings on App Store

    Misogyny aside, this is her job, and there is no question the government needs to look at these issues and take positions. The App Store bullshit is minor in the overall picture. Whatever oversight or regulation that gets enacted in that respect will not pose any serious issues for Apple. 

    No, social platforms like Facebook will be front and center here. Things like the Instagram acquisition and other kinds of anti-competitive practices need to be looked at. Not to mention privacy and security aspects. The idea we should all sit around with our thumbs up our asses while we let people like Mark Zuckerberg do whatever they like is not going to fly.
  • Apple debuts new $5999 Mac Pro with up to 28-core Xeon processors

    KidGloves said:
    Looks amazing though I would like to see how the likely crippled $5999 version compares to similar PC workstations. I can't help thinking that the Apple Tax is back with a bang. The stuff looks like it's fantastically engineered (probably over the top for 90%). Anyone want to guess how much RAM the $5999 version will ship with?
    We're talking a base version that's DOUBLE the price of the current base. That's a big jump in anyone's book.
    An HP Z4 with the last-generation (=Skylake) 8 Core Xeon-W (i.e., W-2145) with 1000W chassis, 2x10Gb Ethernet, 32 GB (4x8) of RAM, 256 GB NVMe SSD, and AMD Radeon Pro WX 7100 with 8 GB is $6965.

    So that thinking is wrong. 
  • Leaked Apple Silicon roadmap hints at new Mac Pro, MacBook Air

    rob53 said:
    blastdoor said:
    rob53 said:
    blastdoor said:
    rob53 said:
    Not going to join the off-topic comments, I'm getting back on topic.

    I hope these rumors are true because they do signal a fantastic direction for the M-series SoCs. Multiple dies networked together with their high-speed bus (PCIe or home-designed) all with unified memory possibly sharing all memory and storage among all CPUs and GPUs. This is what I was hoping for. If Apple makes these multi-die SoCs with sockets for the Mac Pro that could be absolutely outrageous, giving Mac Pro users upgradeability. 

    I presume this means at least 20 CPUs and 64 GPUs in a M1 Max-Duo. If Apple can work out a socketed motherboard with empty SoC sockets, the Mac Pro could start with this Max-Duo and quickly become a Max-Quartet, Max-Sextet simply by plugging in a matching Max-Duo. There comes a point where fast is fast enough (not really) but as I've said before, there are scientist who like Macs and having a supercomputer on their desktop just for themselves would be great. I could also see this Mac Pro Max-Sextet being used by movie studios, producing animated features in 8K in real time. 
    I doubt “sockets” or “SOC upgradability” are words that will be associated with the new Mac Pro.

    To maintain very high bandwidth and low latency connections among all logic and memory, there needs to be very tight integration. For example, look at the picture here: https://www.anandtech.com/show/16921/intel-sapphire-rapids-nextgen-xeon-scalable-gets-a-tiling-upgrade. I’ll bet apple’s four die system looks more like that than, say, this: http://neconocone.cocolog-nifty.com/blog/files/genesis_brochure.pdf 

    robaba said:
    Sockets would expose the design to huge latency costs, I don’t think they will go that route.  I’m just not conversant enough with leading-edge ultra-high performance cpu design theory to guess what they might do instead.  Once they place their markers down, that will establish their patterns going forward—it’s in the next few iterations of Apple Silicon that we will begin to see what they are really capable of!  

    And of course, their competitors will not be standing still.  Intel is starting to put out innovative (though brutally hot) chips, and AMD is still on an up-cycle.  NVidia have purchased an Apple splinter group and may soon join the fracas on the RISC side, even if they are eventually blocked from purchase of ARM Holdings.

    It’s an exciting time in CPU design again!  Almost like the way the market looked prior to the Itanium debacle.
    Sockets don't need to be the traditional thousand pin sockets, they can be something new. I don't know what but Apple probably has something in the design stage that will allow multiple SoCs to be attached to the same unified memory architecture with low latency. Saw a video with two Apple designers talking about how many years ago Apple silicon started to be developed. The fact Apple is talking about multiple dies means they already have some well into development. The 400GB/s bus is something that renders external RAM and storage worthless so they have to have ideas on how to integrate multiple SoCs along with multiple dies. I would think there comes a point where multiple dies get too big but I have no doubt Apple will figure this out.

    As for anything Intel or AMD, they're way far behind Apple unless you want to use their CPUs to heat rooms. Apple's upside down design philosophy is something a CPU manufacturer can not replicate. Apple designs the device package first, figures out what software should run then designs the computer to make it work. Chip manufacturers can only design a chip and hope someone can make it work with their software in their computer package (laptop, desktop, phone). Nobody else does what Apple does. Find that video and you'll see what I mean.
    With respect to packaging and using multiple dies apple is not ahead. AMD has the most real products with multiple dies. They started with Epyc multi-chip modules. 

    AMD and apple both use TSMC and TSMC has a wide range of packaging options available. Apple has used some interesting options with Apple Watch (system in package). 

    I think it’s super unlikely that we will see anything that could be called a socket or user upgradable. It will be highly integrated to provide ultra high bandwidth and low latency.
    Like I said, AMD only makes CPU/GPU, they don't make the whole package allowing them to design like Apple is designing. You really need to find and watch that video to see what I am referring to. A huge motor doesn't mean anything in a car if the car isn't designed to use it from the ground up. Look for the RR videos. Don't want AI to ban me for referring to other sites.
    I don’t think AI bans you for pointing to other sources of information, unless your account only exists to do that. I assume you’re referring to the interview that the VPs Tom Boger and Tim Millet gave. So you could just link to AI’s own story about it, here:


    The Six Colors “Upgrade” (via Relay FM) podcast interview is titled “They Feed on Memory Bandwidth” — about an hour and quite thorough. They are well-rehearsed, and the interviewers aren’t getting anything out of them that Apple hasn't prepared them to say, but it’s still an illuminating picture that is very useful.
  • Linksys AX4200 Wi-Fi 6 mesh routers gain support for Apple HomeKit

    These are us. Setup took a few minutes, as I had to use their serial numbers to manually identify which of our three nodes was in which room, but it was easy and basically nothing to it. The Linksys app just asked if I wanted to integrate with HomeKit, then sent me to the Home app.

    One thing I’m not sure about is parental controls over internet access for kids’ devices. I used to manage that from the Linksys app, and it looks like I still can, but I’m not sure if I’ve got additional options now, with regard to Screen Time and the like. If I learn anything interesting, I’ll post it here.
  • Return of the Mac: How Apple Silicon will herald a new era at WWDC 2021

    Dave Kap said:
    This is a great article and reminds me of DED.  Speaking of DED, can anybody tell me if he is ok and  coming back to Apple Insider?
    I think he’s okay, and he posted an article about graphics/Metal a few weeks ago, but his last full-time contribution at AI was in November 2020, with a review of the M1 MacBook Pro and several related editorials. Before that, he was last fully active in June 2020. Roughly Drafted, though, hasn’t seen any new material since March 2020. 

    He’s still active on Twitter. So I don’t know, it’s hard to say. Seems like he’s been on leave from AI, rather than being completely gone, or maybe now he’s working freelance rather than on staff?

  • Employee COVID outbreak forces Apple to close Texas store

    chadbag said:
    sflocal said:
    This is human stupidity at its finest.  The selfish, moronic, conspiracy-loving anti-vaxxers are putting people's live at risk.  They are just too stupid and ignorant to accept it.  I'm all for personal choice and keeping the government out of my body, but what's it going to take to get these people to understand that COVID is here to stay until they get vaccinated?! 

    One can only hope that Darwin will take care of things, but even then... that's years down the road.
    The vaccine does not stop you from spreading or getting covid.  It does lessen the effects if you get it.  So I fail to see how someone  who has concerns about the covid vaccines and is not vaccinated is any more at fault for the spread.  

    Repeat:  The vaccine does not prevent the spread of covid.  It does lessen symptoms once you get it.  

     (Yes I am vaccinated). 
    Your reasoning is based on the assumption that vaccinated and unvaccinated people get COVID at the same rate. That is just false. As others have already said, it’s not slightly different, it’s massively different. 

    I’ve heard this same thing recently in person, I guess it is the latest vector of disinformation. It involves a bit of sleight of hand, taking one proven fact (a vaccinated person with COVID can spread the virus), removing its context (vaccinated people are far less likely to get COVID), and using that as an excuse.
  • Apple Car effort gains BMW electric car executive Ulrich Kranz

    dk49 said:
    Xed said:
    dk49 said:
    "It will take another 5 to 7 years to ship". I am afraid that's quite long, and if Apple finally launches the car in that time gap, it might be too late. Other car makers like Tesla would have evolved quite a lot. Even If Apple manages to release a Level 5 autonomy vehicle, it's highly likely that others like Tesla and Waymo would have done so already. And given that Tesla and other are increasingly focusing on the in-car entertainment and productivity, Apple's offering might not be as compelling as it seems right now. 

    Tim Cook always says, "we want to be the best, not the first", but if you enter a nascent market too late, the odds of failure increases. Homepod is the perfect example of that.
    Apple has a long history of entering established—non-nascent markets—with "experts" saying that it's too late, too radical, too expensive, etc., with a resultant owing of said market in terms of mindshare, direction, and profits.

    The HomePod isn't one of them at this time, but there are reasons why a Siri-controlled device that puts security first can't compete with the likes of Google and Amazon when customers have little regard about their own data privacy… and I say this as someone who has four creepy Echos in his home. Even Apple had to scale back HomeKit security to get 3rd-party vendors to adopt it.
    And what would be an example of Apple entering a non-nascent market too late but still making it big? 
    I can’t speak for the OP, but it seems to me the iPhone is the prime example of that.

    Smartphones were not new when it launched. Windows Mobile, Palm, BlackBerry, and Symbian phones all existed, and more. iPhone was derided as being far behind the competition—why? Because it didn’t allow third-party apps. The irony in that criticism, of course, is later, when Apple did introduce the iOS App Store, it crushed that competition almost literally overnight—mobile developers flocked to it because it wasn’t an expensive, pay-to-play scheme like all the others. You basically only paid Apple if you were successful. 
  • Apple's new 27-inch iMac with Apple Silicon - what to expect, and when it might be announc...

    Nice job with this article — a well-balanced assessment of what’s been happening in the “rumor mill.” The only thing not mentioned is the supposed leak of codenames for a third stage of M1 silicon, which doesn’t really add anything because so little is known about what those entail. 

    I’m still hoping for a 32-inch (in addition to the 27-inch) iMac Pro with dual-die options. 
  • Apple not a monopoly but must allow alternate payment methods for apps, judge rules

    The devil will be in the details here, so we’ll see, but this ruling dovetails nicely with the new South Korean anti-steering law that is in the works. It formalizes something Apple is going to have to do anyway because of laws like the one in South Korea. Like that law, this ruling doesn’t say Apple doesn’t have a right to extract payment from Epic for using its platform. Somehow I’m not worried about Apple figuring out how to do that. There’s a reason Epic is appealing this, and not Apple.

    I am flabbergasted there are people commenting on here who think the App Store cut is only for payment-processing. You’d think folks would stop for a second and think, “No, that can’t be right,” but they don’t. Yes, it’s not surprising given the times we live in, but I still find it to be — what’s the right word? — incredible.