tjwolf

Excellent article - wish it would get published where investors could read.  Here it is kind of like preaching to the choir.

This stinks.  I have a 2009 Prius and 2006 BMW (both of which have nearly 200,000 miles on them, so I will be in the market in 2016) and love my Prius so much, I was looking to buy another when the redesigned version showed up this year.  But then I saw the photos of the new Prius - and, boy, is it ugly!  I mean my Prius was ugly too - but at least it didn't pretend to be sporty - which the 2016 does!  Lack of CarPlay just put the last nail in the coffin for me.

Whenever analysts suggested Apple would build its own cars, I scoffed.  I'd say "why would Apple build a car when it's trying to get CarPlay into car manufacturer's cars?  No car manufacturer would support CarPlay if Apple suddenly became a competitor!"  But if car manufacturers are not going to anyway, Apple may have to go that route!  Too early to tell though.  Quite a few manufacturers are beginning to support it, after all.

Question: how can you tell whether a car manufacturer actually uses CarPlay or simply "supports" it - as Ford's system apparently does?  

The guy should have been fired a long time ago.  It's one thing to predict doom, but to continue to do so for several years - when reality doesn't bear you out - is simply irresponsible.  Think of how much the investors at Berenberg who listened to this guy have lost in terms of opportunity!  If they listened to him when he first warned of Apple's impending doom, they would have missed an almost doubling of the stock as well as dividends.