sflagel

Once Apple controls the user interface for the entire car, it would only a matter of time until they make demands for the rest of the stack, to “provide the best user experience”. 

mark fearing said:

WAIT!! Isn’t Apple being forced to give up their device control to whomever wants it? Why do car makers get a walled garden? 

market share. but you knew that.

robin huber said:

sflagel said:

it is ludicrous for a car manufacturer to give Apple access to all its car systems, which will invariably lead to Apple becoming the gatekeeper to the entire tech stack of a car. This in addition to the branding impact. CarPlay is not the end of evolution, for example, the music app is well on CarPlay. Audi music controls are much better. 

Who said all? We’re talking about user-facing information systems. Car manufacturers have farmed out components and subsystems from day one. Brakes, batteries, transmissions, gauges, radios, generators, on and on. More to the point, putting Bose, Harmon-Kardon and many other name brand audio systems is a selling point. Why should this be any different?

CarPlay Ultra is not just the display of car metrics, it also is the interface with, e.g., A/C, suspension settings, drive modes, alarm modes, etc. Apple CarPlay Ultra is upstream from the control systems and chips; before long, Apple will be dictating which chips the car manufacturers should use and what software architecture they should build. There is a big difference between buying batteries from Bosch and letting Apple control the central nervous system of the car.

it is ludicrous for a car manufacturer to give Apple access to all its car systems, which will invariably lead to Apple becoming the gatekeeper to the entire tech stack of a car. This in addition to the branding impact. CarPlay is not the end of evolution, for example, the music app is well on CarPlay. Audi music controls are much better. 

I still don't understand why anyone would prefer to manage their lights, heating, and curtains in one central spot in a big house, instead of in the individual rooms where those things are located. I can understand managing them from a watch or a phone that one always carries around, but a central fixed hub? But what do I know.