toukale

It's a big win for Apple because the EU pretty much confirm platform owners can keep their 30% cut and continue as business as usual.  The only part the EU took issue with is something Apple already addressed with their changes to the appstore already.  No government is going to dictate to a private company how much their should charge for their platform services no matter how much some folks scream about it.

What? Spotify has 60 vs Apple 27, Apple is doomed.  As usual Apple is always losing at something to some company.  It's a wonder those guys are still in business, roll eyes.

rogifan_new said:

If Apple isn't clear on what its goals/ambitions are in this space it shouldn't make some major acquisition, especially not to placate Wall Street sell slide analysts.

Exactly.  I am just not sure Apple feel like they need to get into original programming to compete.  I don't blame them one bit, Apple needs to take their time and decides if it's something that will pay off for them in the long run.  Over the years, Tim Cook have said they have no problem getting contents and original programming is expensive and will continue to get more expensive.  You need to be in it for the long haul in order to make those kind of investments.  Netflix is spending $6 billion dollars this year alone in original programming.  I cancelled my Netflix subscription simply because there are nothing to watch outside of their original programming.  The Approach I would like Apple to take is to be what Netflix wanted to be but pivoted when the studios wanted to play hardball.  There are just too many things that are not on Netflix to justify the monthly costs for me.

ireland said:

They are obviously doing everything to try to convince Apple to keep their euro headquarters in Ireland. Any day(-year) now Ireland will get a single Apple Store.

You don't obviously think this is about Apple, do you?  This is about the country's business model.  Apple happens to be the biggest fish in the sea.  If they lose this case (Irish government), their business model is done, every company besides Apple (there are tons of them btw - Microsoft, Google, Facebook etc) will take their business elsewhere.  So this case is not just about Apple, it's a lot bigger than that for those guys.

sog35 said:

Anything that strengthens the stickiness of the iOS ecosystem is not a waste of money.

This is what a lot of folks tend to miss, when you have an ecosystem to maintain you need to do all those things to keep that ecosystem healthy and in place.  Otherwise folks will start to leave that gated community of yours for bigger and better options.  Since Apple ecosystem is a close one, meaning Apple controls everything they need to do even more of those things.  Which is why I pull my hair out when folks keep talking about "Why are they doing this?" "Who watches reality tv shows?.  You may not watch it, but the numbers tell us a large portion of the population do, and if Apple close ecosystem do not give them that option, then they will take their business elsewhere.