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  • Apple's diversity efforts are 'selfish & practical' says head of developer relations

    JP234 said:
    "Apple's diversity efforts are 'selfish & practical' says head of developer relations…"

    On the face of it, sounds like something you'd hear on right-wing talk shows. Poor choice of words, when you read the article and realize that enacting policies of Diversity, Equity and Inclusion will benefit Apple Inc. in the long term through hiring and promotion based solely on merit, not race, class or religion. And that's practical, enlightened benchmark for sustainable growth.

    History trivia: Enlightened self-interest was a concept that Alexis de Tocqueville discussed in his work Democracy in America, back in 1835 and 1840. The notion he held was that Americans voluntarily join together in associations to further the interests of the group and, thereby, to serve their own interests. Since the SCOTUS "Citizens United" ruling in 2010 that corporations are people, Apple's efforts are of benefit to humanity as well as the corporation! And since the ruling also concluded that money is free speech, Apple has the biggest megaphone (and Disney should be allowed to disagree without fear of retaliation from an opportunistic neofascist with big ambitions).
    "in the long term through hiring and promotion based solely on merit, not race, class or religion."
    What you typed actually sounds like something you'd hear on right-wing talk shows. 

    Your post highlights one glaring issue, it's not what is said, it's WHO says it that matters.

    It's too bad the world is this way now.
    JP234roundaboutnow
  • Two new Apple Silicon MacBooks enter production in late 2021, report claims

    wizard69 said:
    “Much-maligned touchbar”?  I would have used something like innovative, versatile, product-defining, or beloved instead.  I’m really hoping that Apple doesn’t listen to the vocal minority this time around.  Outside this forum are there that many people who long to emulate a VT-100 or otherwise has a need for 20th-century-holdover physical F-keys?  Setting volume and brightness is so my better with a slider rather than buttons. Having clearly labeled context-sensitive virtual buttons is clearly better than cryptic, static keys. Don’t go backwards, Apple. 
    As for function keys, if you consider the ESC. key to be a function key then yes they are needed.   As for VT100 emulation, this may sound strange but there is still working hardware/software out there that expects to communicate with VT100's.

    Beyond that Apple really needs to learn that being an ass isn't placing them in a good light.   The touch bar is not a bad idea, it is the implementation that is the issue.   When you completely delete functionality like function keys you basically are telling your users you don't care about their often massive investments in software.   It also dismisses that some software uses the function keys effectively.

    The touchbar or something like it really isn't a bad idea as a general concept.   The problem is they deleted very important functionality for many users with a replacement that wasn't ergonomic.   Such a supplemental touch screen has a lot of potential if they could get developers to make use of the hardware.   This is the second problem, there is no cross platform solution to encourage developers to move to the tech.    On top of that Apple limited the tech to a handful of Macs when it should have been implemented across the board.    That includes touch bar keyboards for desktop Macs and even Mac Air. 
    Well said, to add to it, the touch bar added another $200 or so to the retail price of the Macbooks. I hope Apple learned some lessons about disregarding the needs of current users and forcing them into a future they want. Keyboard, Touchbar, ports/dongles, 3.5mm headphone jack, time to back track folks.
    ozzieboy
  • Apple rumored to invest $3.6B in Kia to produce 100,000 'Apple Cars' per year

    Well well well, so Kia is becoming the TSMC (Taiwan Semi)  for the next gen autos, interesting.

    Why is no one talking about the possible Boston Dynamics tie-in with this autos???
    Apple couldn't have picked a better partner for their initial foray into autos, a long time auto manufacturer who owns THE most cutting edge robotics company. To me that's the most exciting part of this whole partnership.  

    The branding issue is a nothing burger, no one cares who makes Apple's stuff, be it Hon Hai, TSMC, or Kia, they're just manufacturing partners. In fact, choosing Kia probably saved your whinning butts $10k right off the bat when you buy one of these babies.

    So Stop yo Whining! :)
    longpathbshankmike1jas99Rayz2016ronnretrogustoradarthekatrandominternetpersonlolliver
  • Hyundai bosses 'agonizing' over whether to build 'Apple Car'

    That's the age old dilemma of being an Apple partner. You're not going to make a lot of $$, in fact you may end up losing income. But the flip side is you are an Apple partner that is worth a ton in both experience in building quality products and the halo effect in marketing. 

    Hyundai/Kia could use a boost in brand prestige, there's nothing to think about, they should be going all-in on this relationship and giving it their all for the benefit for both companies.

    I for one would love this see this relationship happen, especially since Boston Dynamics is now part of Hyundai.  Clearly a win-win-win for all.

    Dumb management.
    GeorgeBMacwatto_cobra
  • MacBook Pro with SD card slot, no Touch Bar coming in 2021

    entropys said:
    I hardly used the SD slot in my old iMac, so I am a bit bemused by its reintroduction.  The best bit I guess it it means macs will no longer be so Ived and the engineers have a say in design again.

    that said, would not an SD slot be a great secondary storage option for a MBP and one hell of a lot cheaper than Apple SSD prices? Imagine if it s a four channel PCIe bus able to handle the latest spec SD Express spec cards. 128Tb @985Mbps. That will do. (I believe latest spec is 3900Mbps on a PCIe 4.0 bus). Apple could actually be a first mover there.
    Yes, I'm hoping it'll be an updated SD slot with up to date specs, at least USH-II compatible if not SD Express. Would be nice to put Time Machine backups on them as an option, especially on the go.
    watto_cobra