lightbow

Keep in mind the "Wild West" of pre-SDK iPhone development. Even within Apple, there were employees (myself included) told by their manager / director to just jailbreak their own iPhones to get a head start on development, knowing they would receive zero information or help internally from the iPhone team. It was just easier that way. It sounds insane, but an era I remember fondly.

payeco said:

So that wall is 45 light across (that is visible in the photo at least and 16 down. At $199 per 9 squares covering that wall would cost $15,920. I know it’s a marketing photo but who would pay nearly $16k to cover their wall in light panels?

If you're a restaurant or other specialty commercial space, that's actually not too bad. Yes, the raw materials are much cheaper if you assemble it yourself on Amazon, some Chinese hardware, and some firmware/coding skills, but with a product like this, $16k is an absolute bargain considering you get product support, returns if a tile goes faulty, turn-key functionality, etc. I remember when "smart lighting" first came out and people complained that color light bulbs were in the $50-100 range, but the thing to remember is that the products they were replacing cost 10-100x that price, either for wealthy residential customers or other businesses willing to pay premium for special accents. This stuff will only get cheaper and cheaper over time.