fishwhisperer

I think Apple changed how the industry used to think in the WinTel era: entry level chips for entry level laptops/desktops, mid power chips for high end laptops and mid level desktops, and high power chips for desktop/tower workstations. Apple's thinking is, you get each level of chip in every configuration: M series entry level laptop/desktop (MBA/mini/iMac), M Pro/Max mid level chip laptop/desktop (MBP, Apple Studio), M Ultra high end chip for desktop/ tower (Apple Studio, Mac Pro), with the interesting point of the last generation Max performance being similar to the previous generation Ultra performance.

The end result is the M3 Max MBP, compares nicely to M2 Ultra Apple Studio. Now you can have the performance you want, in the format you want. You could not do that before.

I think most analyst overestimate the 15" screen. The main advantage of the 13" MBA is its portability due to its size and weight, combined with its lower price. The basic 15" MBA is too expensive for just a larger screen.

Doodpants said:

How come everyone has a British accent, instead of French?

Because history is written by the winners, in this case British, so they get to make the movie 

I find it hard to believe that the Mac Pro outsells the Mac Mini and Mac Studio, though the article is not clear i they are counting dollars or units. Anyway, how would;d they know? I don't trust this "guesstimates" when it comes to Apple because of the tight control of Apple on their sales channels. 

This feels the same way as when the iPhone was launched: all the other state of the art devices at the time felt instantly obsolete and clumsy. I have used the Quest a couple of times and was not impressed. I haven't used the Vision Pro of course, but just from the keynote and the reviews, it feels like you don't want to be one of the other guys. I can only imagine how they are rushing to catch up.