dk49

People forget that Apple's products, at its core, are driven by User Experience. I per think Apple will focus on the whole "experience" of being in a car. Tesla is focusing on core aspects like Battery technology and autonomous driving. While it is the clear leader in these two segments as of now, competitors will catch up over the years. Sure, Tesla might still be a bit better after many years, but would you buy a Tesla just for slightly better battery or self-driving? Probably not. When the iPhone came, competitors had better specs, but not a better user experience. I personally think Apple is going to focus heavily on the user experience to differentiate itself. Cars are the next "platform". Think of it this way, when the car starts to drive itself, how do you spend your time in the car? 

Anyone noticed any improvement in noise-cancellation? 

They didn't mention how much this kit will cost to the developers. Or is it just free for developers..😅

fastasleep said:

rbnetengr said:

They will never be a market leader in the vehicle market. 

“PC guys are not going to just figure this out. They’re not going to just walk in.”

Yeah right, but I honestly don't think an Apple Car would be as revolutionary as the iPhone. With iPhone, they completely reimagined the mobile phone . When it comes to Automobiles, this thing has already been done by Tesla. Electrification and autonomy changed the centuries old model of how car should be. Anything over this wouldn't be as revolutionary as the Tesla. Tesla has already changed the automotive industry forever (or its in the process of). 

I am tired of hearing about how Apple is gradually progressing towards development of its own car, but never actually confirming it. Now I know Apple will never confirm unless the car is completely ready, but it's been so long since we first heard the rumours, so now this kind of news only sounds depressing.