larryjw
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Apple unveils new MacBook Air with M2 processor in multiple colors
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Apple retail, HR chief pushes back against union drives at Apple Stores
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Apple Car project loses another executive six months after hire
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Apple a 'compelling name' for riding out current market conditions, analyst says
humbug1873 said:It's no longer such a safe bet as it used to be.
Apple lost two of the most relevant product people (Ives, Jobs) that have been replaced with bean counters like Tim Cook. The Service business is not exactly a safe bet, with lawmakers across the globe trying to break up those all-in-one Hardware, Software, Services business companies.
I guess it's no accident, that just right now we read about leaked rumors of the new AR thingamajig that Apple is supposedly developing, but rather a strategy to keep people interested. Given that they might be in real trouble delivering orders to customers, since the supply chain finally collapses around Apple as well.
With the 'maker' generation gone from management they need to proof they can still execute on truly innovative new products.
Those almost decade long rumors on AR and Car on the other hand proof only one thing: Apple has money to waste in billions and lost it's focus on making great products. So far the best proof of that is that now senior executives are focussing on selling ads. The downwards spiral that started with App Store ads seems to continue. As proof we have a certain nonagenarian, that's so happy about Apple nowadays. Who still doesn't get that an industry, that sells disposable products with a lifespan of up to 5-10 years, can be replaced fast (ask Nokia, RIM).
The tech stocks, including Apple, are likely still good bets -- long term. Just don't expect your paper gains double every couple of years as they had in the past several years.
As for Ives, and Jobs -- successful in their time, but it's been Cook and company that made Apple the successful company they are today. I remember when I didn't receive any dividends from my Apple stocks -- as an investor (and customer) of Apple, it's nice to receive a little extra cash every quarter.
Yes, I didn't recognize any of my capital gains on Apple stock when it was at it's high. That would have left me with cash -- to do what with? Buy stuff I don't need? -
Apple's headset faced numerous snags early, Jony Ive still involved with project
I don't understand the argument that Apple must push out the ultimate device to millions before putting out anything.
Just getting anything (of quality) out the door is a benefit. Apple certainly would want to push out a product superior to the competition, otherwise why bother.
So, I might guess that Apple has determined they can't make the product, better than the competition, except by making the product standalone.