AppleZulu

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AppleZulu
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  • Apple thinks the iPhone 16e target market doesn't care about MagSafe

    Graeme000 said:
    Never having used MagSafe, I know “how convenient is to just pop your iPhone on a stand” with Qi chargers. I still don’t get the supposed need for MagSafe.  
    For convenience points, MagSafe eliminates the need for spring-loaded clamps or gravity-based mini-shelving to hold a charging phone in place. That's great for nightstands and car chargers. For efficiency points, MagSafe perfectly aligns the phone's inductive coils with the charger's inductive coils, maximizing the charger's energy efficiency and charging rate. A Qi charger will let you get close enough and will go ahead and charge your phone anyway when it's not perfectly aligned, but at less-than-optimal efficiency and speed. 
    muthuk_vanalingamGraeme000watto_cobra
  • Tim Cook says Apple's DEI program may change in the future, but only if required by law

    mmatz said:
    Pretty simple. Hire the most qualified candidates for the roles. In technical roles, most qualified = most able and willing to do the job most effectively.

    Race/gender/sexual preference have nothing to do with being able to do the job effectively.
    I’m guessing you lack the self-awareness to realize you are arguing for DEI. 
    Well, exactly. DEI programs are how you actually get closer to having a genuine meritocracy. As described above by former Apple employee @kdrummer, DEI first expands the applicant pool by making sure qualified applicants aren't artificially excluded or discouraged from applying. Second, it's going upstream to make sure underrepresented groups are getting opportunities to receive the education and training that will enable them to be competitive applicants. 

    Unfortunately, it's the people who rage against DEI while disingenuously singing the praises of meritocracy who really want to ensure there isn't a meritocracy, by forcing a return to practices that exclude minorities, women and others, and actively shutting down opportunities for those people from HR and hiring all the way back through school to prenatal care. The cognitive dissonance of it all is the current cadre of grossly unqualified podcasters and TV personalities tapped to lead the entire US government prattling on about "meritocracy" while scraping out every policy and program designed to ensure there actually is one. 

    So here we are with Tim Cook praising his company's DEI programs that have been ratified by shareholders, while cautioning that any changes to come will be the result of orders from those same unqualified leaders, and not from any change in Apple's intent to seek out, encourage and create the widest possible field of qualified applicants to work at the company.
    thtsconosciutomuthuk_vanalingamkdrummermarklarkwilliamlondonpetriStrangeDaysprairiewalkergatorguy
  • Apple could have sold me an iPhone SE 4, but it won't sell me the iPhone 16e

    s.metcalf said:
    AppleZulu said:
    So the complaint here is that the entry level model lacks some of the features of the regular and premium models. Interesting. 
    No, the complaint is that Apple is prioritising as-yet uninteresting AI and not features that the author (and myself) actually care about or would get more use out of, including: MagSafe, more/better cameras, brighter display; and Dynamic Island instead of the ugly notch, to name but a few.
    See my other comments here about AI. Its inclusion in the 16e makes it pretty clear that AI is going to be so central to iOS and the rest of the Apple ecosystem that Apple isn't going to produce a device in 2025 that can't support it. You may care more about those other things now, but in three or four years, a decision to give them up save $200 won't mean more then than it does now. On the other hand, you'll be considerably more upset in a few years if your decision to save $200 now means your phone can't do things that are considered basic to iOS by that time because AI has been baked into everything. 
    ForumPostAmberNeely
  • Apple could have sold me an iPhone SE 4, but it won't sell me the iPhone 16e

    AppleZulu said:

    but if "Send Amber that article I read this morning about glow in the dark petunias" actually drops an article about glow in the dark petunias in your inbox, I'd say he (and others) would embrace that pretty quickly.

     If Apple can actually make it do that sort of thing reliably, I'd be on board. I think I'd be waaaay more on board 10 years from now, when the primary users of technology are at least somewhat more familiar with technology. It feels like the Xers and younger would handle this much better than the boomers will. I dunno. I can be pretty critical, but I'm also extremely happy when I'm proven wrong. It's just this whole ... thing [vague gesture at the internet] isn't terribly kind to a lot of people who haven't been trained to interface with it. Hell, the internet isn't kind to me, and I've been basically living on it since 1998.

    (I should note: this isn't directed at anyone on the forums, it's more directed at the general caustic nature of the internet at large. I don't mind if people read my stuff and want to comment on it, obviously I would have picked a different career if that were the case.)

    I did want to commend you, though, for somehow managing to pick something I am and have been wildly interested in since I heard about them several years back. I would absolutely love Firefly Petunias but I am not confident in my ability to keep them alive inside of my house, and at $40 a pop, they are a bit... pricey  :#
    They’re $40 for a 3-pack this year. Life is short, there’s apparently an asteroid headed for us, and I had some last year; they really do glow in the dark. You should go for it. 
    Americanpoetapple4thewinAlex1NroundaboutnowChidoro
  • Apple could have sold me an iPhone SE 4, but it won't sell me the iPhone 16e

    AppleZulu said:
    So the complaint here is that the entry level model lacks some of the features of the regular and premium models. Interesting. 


    It's not that it's missing features between regular and premium. It's that it's missing features between last generation and the generation that came out five months ago. And my issue is that the features that exist are perplexing, not that it's missing them. 

    I get what Apple's doing. I've been doing tech journalism for nearly a decade at this point. I know that AI is the next big thing. I would prefer if it wasn't, but I do get it.

    That being said, I don't think Apple needs to include Apple Intelligence in every single phone. Or at least not to the extent that it's powering more features than it isn't. 

    In 2013, my dad got his first iPhone. He's not a dumb guy by any means, but he's a dude who hasn't had to interface with technology the way that I have. It's always a joke that everyone says their parents and grandparents are bad about using their phones, but my dad was a god-honest adult, probably in his early 20s, by the time TV regularly started broadcast in color. When I was 21, the iPhone was just coming out. 

    We have different experiences.

    I honestly applaud anyone over the age of 60 right now who uses any smartphone with any degree of success. And, for the most part, dad's actually REALLY good with his iPhone now. He can often troubleshoot most of his phone-related issues by himself, he texts me all the time, he knows how to check his email, and even pay some bills online from his phone. 

    But his iPhone experience has been pretty consistent. Thankfully. Blessedly. Apple has done a great job of making the transition between most generations of iPhone and most major OS updates. The baby steps method is good. Yes, there was a bit of an adjustment period between iOS 12 and iOS 13, that one was a little rough, but we got through it just the same.

    The man has had an iPhone 6, and every one of the iPhone SE models (partly because he keeps breaking them in a series of comedic accidents.) 

    He's comfortable with it, and I honestly feel so much better knowing he has a phone. He's my dad, y'know? I want him to be able to contact me -- or anyone else -- if he needs to.

    That being said, the idea of trying to help my 72 year old father navigate around Apple Intelligence features is, frankly, a nightmare. I love him so much but the man panic-called me one day to let me know that "the bell" and I quote "had a one on it." The bell had a one on it? What does that mean? What bell? What do you mean it has a one on it? I am 62 miles away and my father is telling me the bell has a one on it in a voice that suggests he is distressed. 

    Turns out it just meant that someone he subscribed to on YouTube had uploaded a video. The little alert bell in the top right of the screen said (1). The bell did, in fact, have a one on it. But something that I, a 29-at-the-time-year-old barely recognizes as a data blip in my day-to-day, was not as easily understood by a 62-at-the-time-year-old whose primary interaction with a web browser is to go to the Home Depot and price compare home appliances. 

    He's going to see the new full-sentence AI generated response and he's going to furrow his brow, stare at his phone, wonder who said it, and then call me to tell me that the phone screen is messed up or something.

    And I assure you, Apple isn't going to let you disable the feature after a while, or even if they do, it's on by default and there are going to be people who give less tech savvy people an iPhone and not disable it. It'd be nice to have a model that is, y'know, just a phone.

    This isn't just about me and my dad, though I bet if you go on the internet right now, there are hundreds of people worrying about the exact things I'm saying here. My dad is a smart guy, and I'm sure he'll get the hang of the iPhone 16e, and probably the 18e when he somehow destroys his 16e in a chainsaw accident or something. My gripes about my dad are, more or less, meant to illustrate that there are a significant number of people who are going to have to deal with teaching less tech savvy people how to use the over-engineered pocket rectangle. 

    The argument was never that the iPhone 16e lacked features.... well, save for MagsSafe. It is actually about that a little.

    It's about Apple creating a new mainline entry to replace what was never meant to be a mainline entry in the first place. It's about the 16e being stuck somewhere between an iPhone 15 and an iPhone 16, but somehow lacking capabilities that have been around since the iPhone 12. It's about alienating a smaller, yet significant market of people who don't need -- and in a lot of cases don't even want -- a phone that is geared toward the middle class office worker. 

    Apple used to provide that in a market that everyone else seems very eager to forget exists. There's a reason a lot of people, even womb-to-tomb Android users, suggest them for seniors. Or for people who may need a really pared down, simple phone. You can really strip an iPhone down if you need to, which makes them great for younger users, users with mental disabilities, hell, even physical disabilities. 

    At what point does Apple Intelligence start hindering people the iPhone was helping?

    If I was a betting man, I'd probably say in about eight days, but it'll really become a thing around Christmas.
    I've been wrong before, but I suspect that Apple's intent with AI is actually to make things simpler for your father, requiring fewer calls to you about the one on the bell. This is why they drew a line at the 16 model year and saw includuing the A18 as more important than MagSafe. 

    I think all the hubbub over the past two or three years about artificial intelligence has probably forced apple to start releasing a few AI features sooner than they'd have preferred, so what's emerged under that moniker so far isn't terribly earth shattering. What they've hinted at, however, is a system that will let you tell the phone (or other device) what you want, and it will open the right app and navigate to the thing you want and then do the thing you want without you having to remember the steps to get there yourself. Maybe the change would confuse your dad at first, but if "Send Amber that article I read this morning about glow in the dark petunias" actually drops an article about glow in the dark petunias in your inbox, I'd say he (and others) would embrace that pretty quickly.

    The competition's approach to AI has been a hot mess so far, and more than a little of it is smoke-and-mirrors. At least if past is precedent, Apple's approach to such things has been to "arrive late," but then implement the technology in a way that actually makes it useful, and as Steve Jobs used to put it, makes it into something you didn't know you needed. Maybe I'm a pollyanna here, but if they were going to implement AI the way others are, as more bells-and-whistles that would just confuse your dad, I don't think they'd bother to include it in the entry-level iPhone 16. The fact that they did is what makes me more confident that it's going to be the other thing, which makes it way more important to include in the 16e than MagSafe. 
    neoncatronnwilliamlondonmike1Alex1NroundaboutnowrandominternetpersonChidoro