TNO821

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TNO821
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  • 'Store' no more in rebranding of Apple retail outlets

    Paralysis said:
    Makes sense as no one ever says I'm going to the Target Store or Walmart Store. But I think the website should say Apple - The Domain, or Apple, The Domain. That clearly identifies it as the store name, then location.
    By the same token nobody I know says "I am going to go to Apple". Adding "domain" is not going to help it roll off the tongue any easier. Whenever I hear someone say they want to go to the Apple Store they say "I am going to the Apple store". I can't possibly see them saying "I am going to the Apple Domain". It just doesn't sound right.

    I guess it doesn't matter much. But I think that "Apple Store" rolls off the tongue much easier then "Apple Domain"and I dont see a reason to change that. Maybe in the long run this change makes sense.

    However I would guess that at least 50% of the people who go to the Apple stores don't know the definition of the word "domain". Add to the fact that the Apple Store is still a store no matter what you call it. Its sole purpose is still to sell you things and help make a profit for Apple.
    Are you joking? I'm 99% sure that the word "domain" will never be heard. It's a placeholder. If the retail location is in Toledo, it'd be "Apple Toledo". Nobody will be saying "domain"
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