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I know that Apple used to have a product grid something like this:
consumer professional Portable MacBook MacBook Pro Desktop iMac Mac Pro
Consumer Power User Professional Portable MacBook Air MacBook Studio MacBook Pro Desktop Mac Mini Mac Studio Mac Pro All-in One iMac 24 iMac 27
I think that Apple's customer base and product lines have grown enough to support this. I also acknowledge that the iMac Pro is discontinued, which leaves a hole in the bottom right corner of this chart. And I'm probably reading too much into this. I feel like we've been hearing about an imminent 15" MacBook Air for at least the past three or four years that never shows up.
I haven't seen evidence of burn-in on iPhone displays (my wife has a 12 with the OLED screen) but my LG 65" OLED TV from several years ago definitely has issues - for example, when you play a video game for a while, there's some image retention. Worse, the older LG TVs had issues with the panels cooking themselves; you get areas of discoloration in the middle of the panel over time. I'm kind of up in the air about whether I'd get another OLED TV at this point.