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The only appeal for me would be if it folds up into an airplane so it can moonlight for me as a delivery drone making $$$ while I sleep.

Apple's R&D ramp quite impressive and it's internal accounting comparisons. More reliable than external comparisons with rivals who might seek bragging rights. Key of course is recruiting top tier grads and proven performers. My hunch is Apple will find that even better now, given 1. Privacy cache at Cupertino and more liberal publishing in areas like AI and ML and 2. Facebook, Amazon, Google, etc stock incentives not as big differentiators as in years past

So yes, the refresh rate on iphones is stretching with maturation. Unlike eight years ago, people are also refreshing Apple watches, airpods, ipads, etc. and getting further enmeshed in ecosystem (maybe even more strongly tied than many who vow to a partner "for better, or worse"). What's also good: as smartphones in general become trashed less often, the assured longevity of Iphone means rising attraction to more Android boys and girls.

All good. My one critique is: shouldn't you break down market share geographically? Of course most readers here know Apple killing it in US and Japan. Not Europe or China. And insignificant in India, Brasil, etc. Does Huawei woes (and Apple's expanding offerings in services, ecosystem) mean potential leaps serving more rising middle class? But I guess that's a whole set of articles. ;-)

Yes, the 75% new to AppleWatch this quarter pretty amazing. But I believe Cook also mentioned something like 50% of iPad buyers were new to ecosystem. If true, that's even more appealing to me. Grows the base, and the iPad is a magnet for services