Folio

The location is rather awkward. It's a rectangular island in middle of busy car traffic of Massachusetts Ave N.W. between Union Station and Dupont Circle/Embassy Row. NPR National Public Radio used to be adjacent before selling HQ as the neighborhood went upscale.

Even so, a choice property. Not just Georgetown, but much of DC has some of the highest median zip codes in US now. (Yes, that's bizarre.) I think a large benefit of the place will be to attract convention attendees between sessions. New hotels and convention center. 

Apple told the Post it doesn't intend to emblazon its logo on the historic building. It already has a huge billboard w latest iPhone on RFK stadium for traffic entering Capitol Hill.

In the sense that Apple interested in drawing people for unique experiences, this place certainly fits-- so long as you don't intend on finding easy parking.