CheeseFreeze

For a company like Apple it is getting more challenging to defend any product that isn’t the base model because pretty much anything is ‘fast enough’. Hence their strategy to artificially cripple devices with a lack of memory and squeezing the mid range to push people over to the high-end. 

But that’s a losing game. Eventually they are competing with hardware with the likes of NVIDIA, Qualcomm… Once semi-pro and pro users see a consistent discrepancy there it tips them over.

Where their only significant growth is, is software and services. There’s a lot of work to be done there. I hope they can finally bring something to the table that can rival Google Suite so they have a native solution that is interesting to small business and large business alike.

They have to solve for the issue of a new generation dropping macOS as soon as they get past the iPad stage: switching to Windows “because of games”. They have to focus on acquiring gaming studios for content and fire their head of gaming because an App Store filled with mobile phone ports ain’t gonna cut it. 

Google Suite is amazing and has calendar features not present on Apple Calendar, especially when working in teams. Similarly, Teams (not so great) is designed around working together. 

Which makes me not use Apple Calendar, because it isn’t aware of any integrations - it’s a ‘dumb’ calendar.

That’s the problem with everything they make; Pages, Numbers, Files, Mail, etc… it’s all designed around Joe Schmo who occasionally adds his wife to an Apple Note.