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I am intrigued that they are going to upgrade previous purchased iTunes movies to 4K. I have several movies I purchased from iTunes BUT how can they upgrade a movie that was never released in 4K to begin with. I have a movie called "Baraka" which has amazing visuals. It was never released in 4K, just 1080p BluRay. Is Apple going to really upgrade this one to 4K? How? Are they merely going to up-convert it or upgrade it to 4K with the added resolution?