Latko

So slashing prices a certain percentage wouldn’t enhance sales, but bad exchange rates had impact. It’s a strange, Cookette world...

designr said:

cia said:

I have a feeling Apple is developing a EV chassis platform for others. Battery, frame, wheels, powertrain, software etc, but the actual "car" where you sit will be open to anything a manufacturer wants. Kind of like a bare stakebed truck. You could put a box on back, or a normal pickup back, or anything.

This would be a very un-Apple move. Apple is a consumer products company. Not saying they can't/won't...just seem very unlikely.

knowitall said:

Powertrain doesn’t sound good.
It’s the one thing you shouldn't have when building an electric car.

Indeed. This seems the signal that Apple couldn’t find a parther within its Autopilot/software ambition, and just (again?) tries to start building a carframe - in a mere “You have to start anywhere, don’t you ?”-approach
Soon to find itself as Alice lost in carmakers' Wonderland of bodywork design/philosophy, production, outsourcing, provisioning, assemblage, plant design, upscaling production, dealer networks, parts distribution, aftersales-service, service and repairmen, education etc.
This overly complex business requires understanding and refinement of carmakers’ assembly and provisioning networks as they evolved over the last 100 years.
Successful carmakers made that happen, and evolved with it, or perished.
This is a world far more complex for newcomers to enter, let alone survive. 
Far more complicated and less rewarding/profitable than iDevice business (that has its own, very different provisioning networks and laws) - making me wonder whether Apple realizes what it actually wants to achieve and at what price.
I am afraid Tim expects to be the Champion of Everything (Media, News, Fashion, Health, Radio, Music Streaming, Video content - all very different expertise area's) but ends up as the culprit of epic diversification failure.
Better limit ambitions to a smaller, more realistic scale - starting with a PowerMat (...)

 
 

dysamoria said:

You’re missing some thing in the sentence where you said someone is missing something.

Also: 
”inernational”?

As for this whole story... all I can think is how Apple continues to diworsify its business, with core products suffering just to waste time and resources pushing into industries and markets where they shouldn’t be. Stick to a core competency and do better at it than anyone else. But this... thinking they can upset and dominate every damned market... this is just more of the usual Wall Street pathology and corporate greed/arrogance. 

So true.
Health, Edu, Video, TV, Shows, Drama, News, Real Estate, Media, Fitness, Fashion, Environment, Radio, Automotive, Cartography Music, ...
Cook thinks he’s the champ of everything but is now being defeated at his homeground before even having started elsewhere.
Someone needs to interfere, urgently

joelellington said:

Guys. I’m concerned about Apple. I see less and less innovation happening at Apple. Apple makes lots of money which is great. But the spirit has seemed to change from the innovate and change the world spirit of Steve Jobs to a more sensible “how can we make more money” approach. There was literally nothing new or interesting in that appleTV + announcement.  
Sad

The moment Oprah came up did it for me.
This company isn’t about tech anymore - but dispersed over a 1000 wrong priorities.

pmb01 said:

"Yet, that graphic was not present on the shipping AirPods"

I've seen a few unboxings of the new AirPods and the AirPower graphic is definitely there. It also shows a copyright year of 2018, so they clearly meant to ship it at some point, but ran into the production issues once they started mass producing them.

Glad they're up front about it. Apple will survive just fine. This is only an indicator that their QC is actually doing its job, unlike what the haters keep saying.

The fact that the Airpower picture was on the 2018-dated Airpods 2 packaging proves that Airpods 2 were delayed.
Products are slowly dripping out of Tim’s empty pipeline...