Tower72

As someone that ping ponged between iPhone and Androids since 2007 (currently with iPhone for a few phone models now and 15PM), let the consumer do what they want BUT add a disclaimer. If they install a 3rd party app outside of the App store and their phone goes all wonky on the software side,  Apple will NOT fix it and the consumer has to accept responsibility .  I have rooted all of my Android phones and jailbroke my old iPhones in the past, knowing full well that my actions could have consequences and I could install something that I probably should not.  I dig the walled garden approach Apple has but honestly, I do miss the freedom I had with Android devices sometimes and if my devices ever went nuts, I simply restored from a backup and lesson learned. Oh And I really love this line

"Ultimately, there are things that we have not allowed on our App Store-- things that we didn't think would be safe or appropriate". A huge portion of the userbase is well over 18 with the ability to think for themselves,  and Apple wants to tell people what is appropriate or not based on what, their standards? 

Still though I think this is a scare tactic, as installing things from outside of the official app store, will cut into Apples profits.