ElCapitan

magman1979 said:

... not being concerned at supporting the legacy crowd that will just weigh them down.:

Oh, you mean the developers, the resellers, the distributors, the customer base who carried them through all the bad years of "I’d shut it down and give the money back to the shareholders"?

Believe it or not, these are still the very spine of Apple. Without them, it would go the way of Nokia brutally fast!

mike54 said:

Totally agree as well.

If the rating was done across staff, customers and shareholders, all three would very be different.

My guess is that ratings from low to high would be:  customer, staff, shareholder

You are probably right except it would depend on which customer segment you asked. The iPhone customers IMO have little reason to be unsatisfied, which I believe also is the case for Apple Watch customers. Apple TV is most likely more of a mixed bag, but the Macintosh customers have no reason to be happy. 

No wonder Tim Cook falls in staff ranking as under his “leadership” Apple has for all practical purposes

• Gutted the Mac Pro product line
• Gutted the Mac mini product line
• Gutted the Displays product line
• Gutted the Networking peripherals product line
• Gutted macOS server
• Crippled iWorks to the extent the 09 version still have more features
• Handled the MacBook Pro product mix particularly bad in terms of performance vs thinness.
• Increased the pressure on staff to deliver yearly major releases of not one operating system like under Steve Jobs, but now 4. This has both lead to an increase in issues and reduced quality, but it also draining on the developer community where particularly Indie developers with limited resources struggle to keep up. 

It must be very discouraging to for long term staff to see the very foundation the company was built on, being decimated in this manner. It is also not a very encouraging picture for long term customers. 

At the same time he and the company is spending a lot of time virtue signaling climate change, GLBT, internal US politics and this fantastic building they are working so hard on. 

Particularly the consequence of the virtue signaling can be draining on staff both because staff may not necessarily at the personal level subscribe to the views of Tim Cook, yet they are being put in a position to defend them on behalf of the company. 

For international staff company virtue signaling may be even more draining because the employee could work in a country that largely have resolved these issues up to decades ago, or they are completely taboo at the other end of the scale. They also can make the company seem fruity and less serious in the eyes of many customers and potential customers. Yet the employee is forced to front the official company profile.