FileMakerFeller

Sigh. All these marketing people want to link product names whenever a company integrates a separate technology into a new or existing product. "We have to tell people; if we don't tell them every time we mention the product, they won't know! And this way we can count mentions of the integrated stuff and claim it has a large impact. And AI is super hot right now so we have to reinforce our brand."

All it ends up being is a mouthful of ridiculous phrases that diffuses the identity of the product they want you to buy. I don't buy a "Ford Ranger with Diesel" or a "Ford Ranger with Petrol" - I buy a "Ford Ranger" and know that it comes in different versions. I don't want an "Assistant with Bard", I want an assistant so I check out all the capabilities - oh, the latest version comes with new AI features? OK, cool.

Some of these people need to learn that you don't tell, you show. Wait for the human brain's association process to kick in - we learn things one at a time and associate the new thing with what we already know. Naming things is hard, but keep it simple and you'll get better results.

@Dewme: exceptionally well said.

It's worth remembering that Australia (like most Commonwealth countries) inherited its legal system from the UK, and thus citizens have fundamentally different rights compared to the US. The basic philosophy is that every activity is forbidden unless explicitly stated as legal - as opposed to the US where it's assumed that everything is legal unless explicitly stated otherwise. There are far-reaching consequences to these distinctions, and the huge body of case law that exists is a serious impediment to updating the legal system to meet modern requirements - no matter what country is attempting it.

macxpress said:

We've known this for years...nothing new. 

Other than the data that now powers Cisco's TCO calculator and is publicly available. That's a rather big deal.

It seems odd that updating the Spotlight index database is not reserved for times when the battery is being charged.

charlesn said:

That said, the Ti band may prove more significant than just trim. I'm curious to test the claims myself of the phone feeling noticeably lighter and more comfortable in hand. I have always felt that the flat-bodied redesign that began with the 12 Pro felt noticeably heavier and more brick-like than the 11 Pro. The problem with my "feeling" is that the stats didn't bear it out: there was no significant difference in size or weight. And yet, that feeling has persisted through the 13 and 14 Pro models. So the softening of the edges on the 15 Pro, combined with the somewhat lighter weight of the Ti band vs SS may very well add up to a feeling of lightness and comfort that's more significant than the stats would suggest. 

According to Dr Drang, the change has affected the moment of inertia and this is more obvious than the weight change when handling the device: https://leancrew.com/all-this/2023/09/iphone-15-pro-facts-and-estimates/