Carmbo
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Apple TV+ 'Dickinson' not shying away from sex in NYC premiere
lkrupp said:Carmbo said:The most important piece of this puzzle is the price. The price Apple has announced hits the sweet spot. It’s low enough that quite a few people will give the service a try, even early on with a small number of titles. As to how consumers are going to respond to specific offerings, I would imagine Apple will have hits and misses, just like every other content provider. No content provider has or likely ever will get it right 100 per cent of the time. But a percentage of the offerings will be excellent, no doubt, and at about $5 a month, the service will flourish, as long as Apple resists the urge to significantly increase the cost in the long run.
Obviously I’m not privy to the costs involved and no doubt this is a complex process that I can't expertly speak to. Yet I’m willing to bet Apple is better off with 40 million subscribers paying $4.99 a month than 10 million subscribers paying $9.99 a month. Further, increasing the price from $4.99 to $9.99 would, I believe, have that significant an impact on the number of subscribers. My guess is that Apple setting the price so low comes down to it having the potential to generate more profit, not less. Keep in mind that Apple routinely offers decent titles for a lower cost than most other content providers so keeping costs down on this front would not be out of character. When 4K first hit, Apple made the 4K versions of films available, free of charge, whereas to this day, studios are offering 4K blurays at a significant premium to plain old HD blurays. Apple sees this sort of thing differently which is why it makes sense to do its own content, hence controlling the process without the interference of content producers clinging to an outdated model.