Angmoh
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Epic skirts Apple's 30% commission fee by implementing 'direct' payments
Get any distributor and they take 30%-40% at least and probably even more. If you think 30% is high, I have many other examples. I give training through a training provider to make my training official and eligible for government subsidy. They take 40% for running the web site and registering attendance and they take care of government subsidies. Out of $20k income for a single training course, they take $8k and and I get $12k. Problem is that without them I have less than half the attendance, am not eligible for subsidy therefore can not charge as much per person, have to collect payment myself and have other trouble. I earn at best $7k. So should I go alone, save the 40% agent fee and earn $7k, or get ripped off by the agent and earn $12k?
EPIC believes that they have the power to absorb the extra cost, avoid loss in number of sales and still be better off. Being a big player they might me right, but 99% of all companies will have less money coming in doing this and are better off paying Apple 30%.