purplepear

Actually a better option I feel would be a joint purchase by Apple & Nike.

Apple could effectively have the fitness instructors and the subscribers and Nike have the hardware which should be a doddle to integrate into Apple Fitness (at least future versions of the hardware), given Apple and Nike’s current, long standing, relationship with the Nike Apple Watch and trainers that link to iPods and iPhones etc.

Of course Apple might have to sweeten the deal for Nike otherwise Nike might think it worth trying to keep them subscribers for themselves, but that’s a much bigger risk than the above idea with Peloton’s current trajectory..

If I had any influence at either company I would be suggesting it that way.  Either going alone with it would be unnecessarily large risk.  Except of course if they don’t, Amazon probably will..