Surprised it hasn't happened sooner.  So Apple needs to make a Stealth AirTag designed to be hidden better in cars or other items.   Maybe they need a LoJack like program that installs  stealth AirTag so they are very hard to find and also transmit better in cars.  What I've read AirTags in cars are hit and miss because if put in area with too much metal the signal doesn't get out   

The only thing making this a big story is TSMC has said yields on on 3nm wafers are low.    What I've read in the past TSMC yields are around 90%, but the new 3nm the yields are just around 50%.    

I rememberApple made the deal with TSMC after Intel had backed out of a 3nm deal with TSMC.   So what's going with yield could be why Intel backed out they could see this coming. Apple depended on the Intel TSMC deal because the Intel was the money needed by TSMC to ramp up on 3nm fabrication.  Intel backing out meant Apple wasn't going to get the 3nm chips they were planning on.   So Apple goes into negotiations with TSMC so TSMC would have funds to make 3nm chips.  Whole lot to the business side of the Apple TSMC deal.

Tim Cook confirms that Apple has been working.

They should of just left the it at that since most of Apple PR says a lot of nothing. 

So now issue is how many companies are going to be writing drivers for PCIe boards on Apple Silicon and how it will take.   It's gonna be a pretty small market for them to invest in. 

So Apple spent years and $$$$$$$ building that giant nipple ring HQ in Silicon Valley but then to go to Switzerland to do the brainy stuff.   Maybe iPhone 15 will have option for a Dragon Tattoo on the back.