bobanderson

This was a win, not a disaster. Viewers spent 5+ minutes watching a segment on environmental impact reduction with some star power behind it. Yeah, tightening it down to 4-1/2 minutes might have made a big improvement and it came a little too close to feeling corporate. But please calm down.

The premise of the video was amusing and Octavia was good in the role. Mother Nature was the stand-in for the audience - all of us that listen to companies that drone on about being good corporate citizens but in actuality DO very little and accomplish even less. Show. Me. The. Money.

And that's the point, delivered in a way that drew attention to something that most Apple customers don't think about. Yet when they are pushed to think about it, it's completely on-brand. This format was way better than a VP standing up and presenting these things or a product video throwing stats over footage of new planting in the rain forest. Not a home run, but a solid double.

Also - a great side benefit was allowing Ben Shapiro and Michael Knowles to again demonstrate what stupid, humorless d---, er, guys, they are by droning on about Tim Cook's pagan worship of Mother Nature. Now THAT was funny.