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Adobe did a great job with Creative cloud and Behance. They are building a creative community around their tools. Notice how everything is integrated into their Adobe website: your profile, access to Behance, and their products.
True, the functionality of Behance is a bit limited. But again, it is a solid foundation to build upon. Much more relevant to creative professionals than the career focused corporate LinkedIn.
I hope someone at Apple takes notice. Apple has great products and services, but they are all over the place, without any sense of purpose. Shame.
AppleInsider said:…This would further distinguish Apple as a premium brand in stark contrast to Microsoft's willingness to shovel ads into Windows 10, Google's lackadaisical approach to users security, privacy and hate speech and Facebook's intense effort to profile users and sell them to its advertisers as a product.