doggone

I've owned AAPL since the early 2000s.  Seen a lot of ups and downs but the long term trajectory has been in the right direction.  I have never sold when it was down and it has alway rebounds.  It's good that M-S is upgrading AAPL even if it is only $5 and around their max high.
Interesting point on the replacement cycle.  I guess some people hold onto their phones for a real long time.  It just goes to show how good Apple's phones are.  

Battery life has been the standout for me for the M1-2 Macs.  Plus power when unplugged.  
What amazes me too is that they can go head to head with wintel machines despite the fact that the chips are only in their second generation.  And not just CPU but also GPU performance.  This bodes well for Apple in successive generations.

I am currently on the iPhone Upgrade program where you pay 1/24 of the cost per month but you can upgrade the phone every 12 months.  If you do that you do have to pay som fees and taxes when you get the new phone.  I've been doing that for the last 4-5 years but this year I didn't bother with a new phone since the new features were compelling enough.
So would this subscription model work for someone like me that wants a new phone every 1-2 years or is it for those who hold on to a phone for 3-4 years?

Maybe this is all about Apple becoming a finance company.  That is one way for them to take more of the profits and not give it away to a bank.  That makes sense given how much cash Apple has to play with.  
I really like what Apple has done with the AppleCard.  It is so well designed and works beautifully.  Instant cash back, instant notification of charges, easier view of monthly charges, easy access to statements.  Basically everything a bank doesn't do because they are cheapskates.

There is precedence.  Apple will do it the same way as they have implemented in the iPad

I've triggered the emergency crash detection several times quite inadvertently.  Didn't seem to be much effort to do it.  I think Apple may have to up the energy required to reduce the false positives.